MOOSEE Makes a Stunning Debut at IECIE and Reaches Strategic Cooperation with Retail Brand Wuyuansu

2021years12months6Day, No.10The Shenzhen International Electronic Cigarette Industry Expo successfully kicked off at the Shenzhen Convention and Exhibition Center (Futian). As an annual industry event,IECIEIt attracted e-cigarette brands, dealers and buyers from all over the country, including many new brands that made their debut at the exhibition for the first time.

MOOSEE Muse, as a cutting-edge e-cigarette brand in China, has been taking continuous actions in recent months. On September 17 this year, the news that Musa received tens of millions of yuan in financing spread in the circle, and the brand began to receive a lot of attention. Subsequently, on October 10, Mousse established a joint laboratory with the well-known university Nankai University to focus on harm reduction research on e-cigarette products. This shows Mousse's determination to follow the long-term brand line. In the recent past November, Muse won the "Emerging Electronic Cigarette Brand Award of the Year" and hired Wang Shufang, a well-known professor at Nankai University, as the chief scientist to determine a brand policy with technology as the core driving force.

What new news will MOOSEE Muse announce at this exhibition? With the gradual implementation of the new e-cigarette policy, how will Musa respond to changes? With these questions in mind, the e-cigarette public account visited MOOSEE Muse's booth as an industry media and interviewed COO Li Zhenjie.

MOOSEE's booth is located on 1F22, Hall 1, Shenzhen Convention and Exhibition Center. It covers an area of nearly 200 square meters and is very grand. At the scene, MOOSEE and Jihedian brand Wuyuansu solemnly held a strategic cooperation signing ceremony. It is reported that Wuyuansu is a dark horse for Jihedian brands in 2021. This year, it has run at a lightning speed. In half a year, it has opened nearly 100 stores across the country and has been authorized by more than 20 e-cigarette brands.

(Signing ceremony for strategic cooperation of Musewuyuansu)

According to the introduction of the person in charge of Muse, the reason why he chose to cooperate with Wuyuansu was that he made a comprehensive consideration after inspecting multiple store chain brands. Wuyuan has a background as a listed company. It is backed by giants in the field of processing and manufacturing and has relatively strong comprehensive strength. Choosing Wuyuan can enrich Muse's channel model and also bring high-expected sales targets to Muse. The person in charge revealed that in addition to channels, there will be further related cooperation in the future.# p#pagination title #e#

After the signing ceremony, we experienced the Muse Desire series-Far Sky Blue. The product continues the aviation-grade aluminum alloy material and five major technical upgrades of the Desire series products. The atomization experience is even more outstanding. It comes with a surging mode and can be freely switched. Different powers can meet different user needs. Later, we also experienced the Awakening Series of Sudi Chunxiao and the Aftertaste Series of lily tea, classic tobacco and other flavors, each with its own characteristics.

(Desire Series-Far Sky Blue)

In addition to the signing ceremony and exhibits, the Muse booth also specially set up interesting interactive games such as doll holding machines and dice shaking, as well as exciting DJ, dance, and robot performances. The scene was very lively.

Finally, in order to have a more in-depth understanding of the MOOSEE brand and the next brand trends, we summarized several issues that everyone is concerned about and conducted an interview with COO Li Zhenjie. The following is the interview content:

1. Where were the previous tens of millions of financing mainly used?

First, part of the financing will be invested in product development, production and research, including joint laboratories. After all, products are the most original driving force of a brand.

In addition, part of it will be invested in channel construction, including various policy supports, store construction, etc., to ensure that our channel partners can make money and operate in a healthy manner.

We will also invest in other aspects of construction. The purpose is to drive self-generation. Financing can do a lot of things, but we cannot just rely on financing to live, but we must rely on financing to achieve self-blood and form a virtuous cycle. This is the long-term solution for brand development.

2. What are the main research directions of the joint laboratory established with Nankai University?

#p#Pagination Title #e#The main research direction of the joint laboratory is the research on harm reduction of tobacco oil components under the carrier of new polymer materials. In addition, there are several other research directions that are also advancing simultaneously. The joint laboratory is located at the National Key Laboratory of Nankai University. Since its launch, some progress has been made in tobacco oil research, and our research results will be announced later.

Nankai University, like Tsinghua University, is one of the best in China in the field of chemical-related research. We also hope to take this opportunity to make some achievements and contribute to the development of the industry.

Research directions include:

• Research on New Polymer Material Atomization Core

• Study on attenuation of tobacco oil components in new polymer materials

• Advanced analytical equipment such as gas-liquid chromatography accurately determines various components in tobacco oil

• Analysis of toxicological and pharmacological aspects of tobacco oil components

• Study the absorption efficiency of nicotine salts

3. What changes has the joining of Professor Wang Shufang, the chief scientist of Muse, brought to Muse?