According to industry reports, after British American Tobacco launched its VYPE vaping device brand, the company prepared advertising campaigns to promote it. As global competition in the vaping market intensified, more companies began investing in brand
According to news from Chinese electronic cigarette sources: Since British American Tobacco launched the VYPE brand electronic cigarette, the company has been preparing advertising campaigns for this brand. It is reported that in the increasingly competitive global electronic cigarette market, the UK-based SKYCIG electronic cigarette company conducted the first advertising campaign for its electronic cigarettes in January 2013. Their advertisements claimed that electronic cigarettes could serve as a substitute for nicotine for consumers.
In February 2013, British American Tobacco also launched a television advertising campaign for its VYPE brand electronic cigarettes, stating that it could provide consumers with a "breakthrough smoking experience" and "pure satisfaction in consumption."
