Shenzhen Tobacco Bureau Organizes Vaping Market Research

In accordance with the requirements of the Notice from China Tobacco Sales Company on Conducting Market Research on E-Cigarettes in Domestic First-Tier Cities, the Shenzhen Tobacco Monopoly Bureau (Company) recently organized market research on e-cigarettes and other new tobacco products, effectively gaining a clearer understanding of the actual situation of the vaping market in Shenzhen.

Under the unified deployment of the Shenzhen bureau (company), district bureaus (companies) carried out surveys of e-cigarette retail terminals within their jurisdictions as well as licensed cigarette retailers currently selling e-cigarettes. Retailers and e-cigarette consumers were selected as survey targets. Customer managers visited stores for on-site inspection and interviews, truthfully completed the survey questionnaires, and compiled and submitted the data to the municipal bureau (company).

Based on the survey results submitted by each unit and the valid questionnaires received, the Shenzhen bureau (company) prepared an analytical report on the Shenzhen tobacco and vaping market. The report provides statistics and analysis from three main aspects: the basic conditions of vaping retail terminals, operating conditions, and consumer purchasing behavior. It comprehensively summarizes the characteristics of e-cigarette business operators and consumer groups, forming a research report with reference value and representativeness.

The report shows that e-cigarettes have developed rapidly in Shenzhen over the past two years. As the world’s largest e-cigarette manufacturing base, Shenzhen is also a key marketing market for products shifting from export sales to domestic sales. How to explore retail models for e-cigarettes and identify consumer demand hotspots will be the next topic for in-depth research, and the Shenzhen bureau (company) will continue to monitor developments in the Shenzhen vaping market.