Facing the FDA's tough new vaping rules, industry veterans show you how to break through (Photos)

Since August 8, the FDA's new e-cigarette regulations have officially taken effect. Although the FDA announced the new regulations in May, the short time frame has left many domestic companies unable to comply promptly, and some may still be confused. Recently, there was news of a certain company's e-cigarette products being seized by U.S. Customs.

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In the face of the FDA's stringent new regulations, how should e-cigarette practitioners break through? E-cigarette industry leader Mr. Liu Qiuming, Chairman and General Manager of Jirui Technology, shares how Jirui is responding.<\/p>

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On August 16, 2016, the “Vapor Gang” team visited Jirui Technology for an interview, where Mr. Liu Qiuming shared the development history, corporate culture, and business philosophy of Jirui Technology, as well as its recent developments and innovations in the e-cigarette sector. He stated that Jirui Technology focuses on design and customer needs, aiming to create high-quality e-cigarette brands in China and become a competitive international enterprise, bringing health and enjoyment to more e-cigarette users while demonstrating a responsible business philosophy.<\/p>

In light of the recent FDA regulations that have shaken the e-cigarette industry, Mr. Liu expressed his views, stating that mere resistance is meaningless. He mentioned that when the FDA's new regulations were released in May, he immediately gathered his colleagues to translate the entire 500-page document with over 13,000 sections overnight for deeper study. While many e-cigarette companies were dissatisfied and appealed against the regulations, Mr. Liu recognized that these regulations were not made from the perspective of e-cigarette users or tobacco companies but were designed from a safety and health standpoint. Therefore, Jirui Technology actively cooperated with the FDA's new regulations, promptly registering various products and keeping records from customs to end customers, thus easily complying with the FDA's new regulations as of August 8.

Mr. Liu stated that as a mature enterprise, one must change what can be changed and accept what cannot be changed. Currently, laws and regulations regarding e-cigarettes are being prioritized in various countries. Recently, the Shenzhen Tobacco Monopoly Bureau organized market research on e-cigarettes and other new tobacco products in accordance with the notice from the China National Tobacco Corporation, aiming to effectively grasp the actual situation of e-cigarettes in the Shenzhen market. This indicates that China is also preparing for regulatory oversight of e-cigarettes, so if e-cigarette companies want to develop in the long term, they should not fear regulations but should hold themselves to high standards, which is a demonstration of responsibility to themselves and their customers.

During the interview and filming process, the “Vapor Gang” team highly recognized Jirui Technology's current development philosophy and its responsible attitude towards products. In the future, Jirui Technology will continue to strive to become a brand that e-cigarette enthusiasts love and trust.

Jirui Technology expresses its gratitude to the “Vapor Gang” for their strong support and dedicated promotion of e-cigarette products, and hopes to collaborate with more media platforms in the future to contribute to the promotion of e-cigarettes, expanding their influence and making e-cigarettes a fashionable cultural trend. Jirui Technology will also remain true to its original intention, meticulously crafting its products, and being responsible for its products and customers.