Only Innovation Can Pave the Way for the Rise of the Vaping Industry
2015Nielsen data from 2015 shows that e-cigarette sales were down1.1% compared to1.1% in the same year. span>2014yearly growth of 11.6% is a worrying year indeed. In the first half of 2016the U.S. Food and Drug Administration ("FDA") ("FDA") announced that it would be issuing a new law to protect the health of the public. FDA) issued yet another new regulation that all e-cigarette products, from e-liquid to vaporizers, have to go through a traceable pre-market approval process. And also to control the flavors of e-liquid, banning flavors such as menthol, the e-cigarette industry is really a wave.
The U.S. White House office deleted a < span lang="EN-US">FDAelectronic cigarette bill. Cigarette Act states that “multiflavored e-cigarettes must be approved by the U.S. Food and Drug Administration (FDAelectronic cigarettes. Calibri; mso-hansi-font-family: Calibri">) approval or be removed from the market” content clause, which has to be a good thing for the e-cigarette industry. The numbers on the petition calling for congressional action are still growing,regardless of the outcome The e-cigarette companies still have to look at this series of problems from their own long-term development, consumer preferences have gone from ordinary electronic cigarettes to the appearance of a larger, more technologically advanced vaporizers, then around the category of electronic cigarettes to talk about, how to innovate is the development of e-cigarettes should be considered by the business opportunities. “Half of the many smokers who have tried e-cigarettes before but were not being satisfied,” Gar • Cohen, forPAX Labscompany, said the head of scientific and regulatory affairs in San Francisco. “There is a lot of time-honored skepticism that we have to break through. ”
As Gale • Cohen says, the potential group of people who want to choose e-cigarettes as a The potential group of replacement products is still very large, but when they try the e-cigarette, found that there is no good taste experience, so they pick up cigarettes, thus rejecting the e-cigarette this road to replace the cigarette. This can be an innovative breakthrough in two aspects, on the one hand, the taste of cigarette oil, cigarette oil is generally made of propylene glycol, vegetable glycerin, flavor, nicotine and other carefully formulated,VG(Vegetable Glycerin) content determines the size of the smoke volume, generally more popular with e-cigarette enthusiasts who like to play with fancy smoke, but just want to use e-cigarettes as a substitute for the smoking products of the consumer population also occupies a large proportion of the time. About the cigarette oil should try to enrich the flavor at the same time, but also to strengthen the sense of comfort in the mouth, so that the road to replace the cigarette beyond the road to break the cigarette. #p#Page title #e#
Secondly, the appearance and technology innovation. Home brand electronic cigarette (JAI) salesperson told reporters, “E-cigarettes look the same to consumers,” she continued, “ so if a customer tries one and doesn't like it, they won't try any of the others, and no matter how much we recommend our products for their unique taste, they'll be turned off! . ”
The era of word-of-mouth marketing pays more attention to consumer evaluation of products. Vapor cigarettes that are different from ordinary e-cigarettes have been more successful because you can get a huge device or some small and portable devices during consumption, and consumers can also personalize and set up their own vapor cigarette devices as their creations, which makes them feel a great sense of accomplishment. In this regard, e-cigarette companies have to take a good look at the types of their products and the direction of development, fashionable and avant-garde products can always attract the eyes of consumers, and really make consumers love the innovative technology is the best weapon to capture the consumer's sense of identity.
Just as smartphones are always being updated, and all kinds of software are always coming out in different The same version, even if it is a powerful product, if stagnation, it will be eliminated by the market. Facts tell us that innovation can open up the road to the rise of the e-cigarette industry.
