R.J. Reynolds Changes Packaging for Pall Mall
R.J. Reynolds Tobacco Co. said on September 26 that it will update the packaging of its Pall Mall cigarette brand to give it a more modern look. The change is scheduled to begin in early October and will affect both packs and cartons. According to spokesp
R.J. Reynolds Tobacco Company announced on September 26 that it will change the packaging of its Pall Mall cigarette brand to provide "a more modern look."
The packaging change is set to begin in early October and will affect both cigarette packs and cartons. "The upgraded packaging will reflect the current style color theme, and the new design is better and more relevant to the theme," said spokesperson Richard Smith. Pall Mall is the fourth largest brand in the U.S., following Marlboro, Newport, and Camel. It is also the best-selling American brand in the value segment. The specific timing of the packaging change will depend on existing inventory, Smith said.
