IQOS 3.0 fourth-generation full design review — what is different from IQOS 2.4 Plus?

IQOS 3.0 Review — A product designed with intelligence

IQOS stands for "I Quit Original Smoking," which translates to "I give up traditional cigarettes." Some netizens also translate it as "Intelligence Quotient Operating System," which literally means "IQ System." In China, it is commonly referred to as the "brain system," and the design of IQOS 3.0 aligns more closely with its name—brain (laughs).

Packaging design—In recent years, the packaging of any product has followed the Apple style, and IQOS has also followed this trend. From the material of the packaging box, it should be eco-friendly cardboard, which likely does not cost less than before. The product price should include this cost, so rather than saying Philip Morris is an environmentalist, it is more accurate to say that every consumer is an environmentalist. Originally, using IQOS does have a smaller impact on the surrounding environment.

Visual experience of the device—The rounded corner design is a neutral design thought, appealing to both genders; it is also a safe design technique (sharp corners can easily injure when placed in a pocket). The materials of the device and charging case are more textured with a matte finish, making them easier to grip.

Side opening of the charging case

From the most intuitive visual perspective, it resembles a stapler, but if you are an old smoker, you will definitely remember this scene: taking out a pack of cigarettes, pressing down on the pack at an angle to shake one out, "snap," lighting it, taking a deep drag, and putting the remaining cigarettes back in your pocket. Whether in American dramas or Chinese dramas, this scene is familiar. The side opening design is actually a convenience design that respects habits, aligning more with the logic of smoking habits, which is very important! Transitioning from traditional smoking to using IQOS is basically seamless; you must respect customer habits to be accepted more quickly! I think this is the reasoning; some reviews mention aesthetics, which seems a bit forced—perhaps the writers don’t smoke!

Functionally, the side opening method and the magnetic design at the bottom of the charging case ensure a more secure connection when charging the heating stick. Just a reminder, I haven’t swung it hard; if anyone has, please provide feedback...

The magnetic design during charging—can I not mention Apple? Those who have used the 2.4 version rave about the magnetic function because of the magnetic design, the IQOS 3 can be charged without needing to close the lid, and it can charge with the lid open. The awkwardness of pulling out the stick and inserting the tobacco stick to find the red light is gone.

Simple function buttons

The charging case has only one switch, which is simple and convenient, with no excess. A small single-hole LED gradient breathing light gives a high-tech feel when charging; this light is used to check the charging status of the heating stick, flashing while charging and turning off when fully charged. Additionally, four long LED lights check the device's battery level; just press the switch next to it to display it clearly. This switch not only shows the battery level but can also reset the device by holding the button for 10 seconds—simple and dual-purpose.

Better heating stick—The new version's design features a round metal contact area at the back, so you don’t have to worry about whether you inserted it correctly (those who have used the 2.4 version will agree). This is useful for friends who drive and need to insert it blindly. A friendly reminder: don’t smoke while driving. According to official data, the new heating stick charges 40 seconds faster than the old version.

The side cover of the device can be easily changed, and the cap can be changed at will.

The side cover has a magnetic design, making it as easy to change as swapping a phone case. You can change it to any color you like, super cool and stylish.

Changing the cap at will, the golden cap doesn’t look bad either.

That’s all for today’s sharing. For more fun information, feel free to comment and let me know!