E-Cigarettes Are Booming — Is This an Opportunity for Investors?

Today, the cannabis industry is undergoing significant changes in both public perception and legalization across various states. However, the cannabis industry is not only growing socially and politically; new e-cigarette technologies and related products are leading to a rapid increase in cannabis consumption through e-cigarettes.

In recent years, e-cigarettes have gained immense popularity due to their convenience, potential safety compared to traditional cigarettes, or simply because they are visually appealing. A recent study shows that by 2021, the global market for e-cigarette products is expected to reach $32.11 billion. So, is investing in e-cigarettes worthwhile? What should an investor know before entering this field? Here are some insights from leaders in the e-cigarette industry.

Johnray Strickland, Marketing Director of Dr. Dabber

Business focus: Producing portable vaporizers and pen-style e-cigarette accessories

“Any business looking to profit in the cannabis industry should consider entering the e-cigarette market, whether through e-cigarette-friendly products or partnerships with e-cigarette companies. Every week, new vaporizer products are being developed that are more advanced and efficient than previous ones, focusing on health, convenience, or the independence of e-cigarettes.”

Rob Hunt, Partner at Tuatara Capital

Business focus: Investment management, helping the cannabis industry build high-growth companies

“The cannabis industry is rapidly phasing out smoking products, and vaporizers are becoming a popular choice. It remains unclear whether this trend will continue in the medicinal sector, as vaporizers still cannot provide milligram-level precise dosage measurements. In the recreational sector, there is no doubt that vaporizers will continue to be popular, but with the FDA indicating its intention to regulate the entire e-cigarette industry, there is still significant uncertainty about the future of the e-cigarette industry. As an investor, unless I have a clearer understanding of whether the e-cigarette industry will continue to be popular as we know it today, I would not invest heavily in this field.”

Andy Williams, CEO of Medicine Man and Medicine Man Technologies (MDCL: USA)

Business focus: Medicine Man is the largest cannabis pharmacy in Denver. Medicine Man Technologies provides cannabis consulting, advanced cannabis cultivation licenses, and pharmacy operation solutions.

“There is a clear trend towards e-cigarettes in the cannabis field, likely due to the ease of use of e-cigarettes. E-cigarettes seem to be a field full of creative thinking and innovative approaches to developing better technologies, so anyone interested in entering the cannabis industry (whether through employment, investment, or general interest) should take a look.”