Vaping Devices Allowed in UK TV Advertising From November 10
According to the UK Committee of Advertising Practice (CAP), vaping devices have been allowed to appear in television advertising in the UK since November 10, 2014. At present, TV advertising for vaping products is permitted in the UK, although the device
E-cigarettes can appear in UK TV ads from November 10, 2014, according to the Committee of Advertising Practice (CAP).
E-cigarette TV ads are currently allowed in the UK, but e-cigarettes themselves are not allowed to appear on TV screens. The UK's Committee of Advertising Practice (CAP) says these new rules will be looked at a year from now to see the effects. Advertisements for traditional tobacco are banned in the UK and such advertisements can only appear in traditional press releases. E-cigarettes have always been treated like traditional tobacco, and the rules for advertising traditional tobacco have been applied directly to e-cigarettes. In addition, the new CAP rules state: TV ads for e-cigarettes cannot entice anyone under 18 to smoke, especially by associating e-cigarettes with youth culture; Non-smokers are encouraged to use e-cigarettes; Claim that e-cigarettes are “safe” or “healthy” .
