VPO, a Rising New Vaping Brand
The future vaping user base will have a pyramid structure: the top consists of enthusiasts, but the broader base is still the smoker market. VPO will focus more on products, specifically developing closed systems and healthier e-liquids for the smoker mar
“Future e-cigarette users will form a pyramid structure. At the top of the pyramid are enthusiasts, but the much broader base is still the smoker market. VPO will focus more on products, specifically developing closed-system devices and healthier e-liquid for the smoker market,” said VPO co-founder Hao Xiaomeng at an industry exchange event.
It is understood that the VPO brand was born in Seattle, USA, and is one of the vaping brands under Madfrog (US). It has received angel-round investment from well-known investment institutions and entered the Chinese market in the same year, focusing on product R&D, sales, and services for the smoker market.
The “flesh and blood” of the VPO brand
Like the birth of a baby, the launch of a new brand naturally depends on the cells that make it up, such as the origin of the brand name, brand positioning, and core team. In an interview, VPO co-founder Hao Xiaomeng explained these one by one.
The brand name VPO evolved from the word “Vapor.” After internal discussions, the team officially settled on the name VPO. After VPO decided to enter China, the Chinese team gave it a more soulful Chinese name: Weipo.
As for the executive team, Hao Xiaomeng serves as General Manager for China and co-founder. From his background, Hao previously founded several companies and was also a co-founder of Ruijinlin United, one of China’s largest retail channel service providers. Most of the other team members come from senior management roles at Fortune 500 companies and are frontline executives with extensive industry management and hands-on experience.
Although the health-related advantages of e-cigarettes have long been widely recognized, uneven quality, unattractive designs, and complicated operation have delayed their acceptance by the mass market.
VPO has precisely targeted these pain points, aiming to achieve “No harm, more fashion,” which is also its dream of changing the world over the next decade. It is committed to injecting more human-centered values, technological momentum, and other innovative vitality into the traditional tobacco industry.
As of now, VPO’s first-generation pod vaping device has already been launched. Its appearance draws inspiration from the Gargantua black hole, hoping to give vaping devices a spirit of continuous exploration into future technology.
It is understood that the VPO brand was born in Seattle, USA, and is one of the vaping brands under Madfrog (US). It has received angel-round investment from well-known investment institutions and entered the Chinese market in the same year, focusing on product R&D, sales, and services for the smoker market.
The “flesh and blood” of the VPO brandLike the birth of a baby, the launch of a new brand naturally depends on the cells that make it up, such as the origin of the brand name, brand positioning, and core team. In an interview, VPO co-founder Hao Xiaomeng explained these one by one.
The brand name VPO evolved from the word “Vapor.” After internal discussions, the team officially settled on the name VPO. After VPO decided to enter China, the Chinese team gave it a more soulful Chinese name: Weipo.
As for the executive team, Hao Xiaomeng serves as General Manager for China and co-founder. From his background, Hao previously founded several companies and was also a co-founder of Ruijinlin United, one of China’s largest retail channel service providers. Most of the other team members come from senior management roles at Fortune 500 companies and are frontline executives with extensive industry management and hands-on experience.Although the health-related advantages of e-cigarettes have long been widely recognized, uneven quality, unattractive designs, and complicated operation have delayed their acceptance by the mass market.
VPO has precisely targeted these pain points, aiming to achieve “No harm, more fashion,” which is also its dream of changing the world over the next decade. It is committed to injecting more human-centered values, technological momentum, and other innovative vitality into the traditional tobacco industry.
As of now, VPO’s first-generation pod vaping device has already been launched. Its appearance draws inspiration from the Gargantua black hole, hoping to give vaping devices a spirit of continuous exploration into future technology.
