Imperial Invests £100 Million in Its BLU E-cigarette Brand; Electronic Flavors May in 2019
As demand for conventional cigarettes continues to decline, major tobacco company Imperial Brands, formerly Imperial Tobacco, is further investing in its safer e-cigarette brand Blu. The tobacco giant has already invested £100 million in Blu while steppin
As demand for regular cigarettes continues to fall, major tobacco company Imperial Brands (formerly known as Imperial Tobacco) has further invested in its safer e-cigarette brand ——Blu.
The tobacco giant has invested £100m in its e-cigarette brand Blu as it also steps up its marketing campaign to encourage smokers to switch to safer alternatives to cigarettes —— e-cigarettes.
Like other major tobacco companies, Imperial Tobacco is under a lot of pressure as global cigarette sales continue to decline. Seeing the future as a safer alternative, it has been trying to convince the public that while still selling deadly cigarettes, it wants to help smokers quit by selling blue lights.
Back in 2016, PMI made headlines when the company's CEO, Andre · Karanzopoulos, said he wanted to “work with the government to phase out traditional cigarettes”. In addition, Peter Nixon, managing director of PMI UK and Ireland, has said, “We want to move towards a smoke-free future, and a lot of that is incentivizing people to move away from cigarettes to less harmful markets. ”
On the other hand, a recent press release from the University of Bath in the U.K. stated that two new studies by the University's Tobacco Control Research Group have gathered evidence that Big Tobacco is still promoting tobacco smuggling while doing its best to do what it can to control those who seek to stop the tobacco trade.
E-flavors could be banned in New York in 2019
Last month, a bill was proposed in the state of New York: a ban on flavored e-liquids, which received a nod of approval in the legislature. Health Commissioner Howard Zucker spoke about the impact of flavored e-liquids on youth smoking: “We are concerned about this. It takes a lot of marketing for children, and we need to address that,”
The state Department of Health has now issued e-liquid regulations. The proposed ban has been withdrawn for “final round of legal review” but officials have explained it will be resubmitted, and a spokesman for Governor Cuomo has said he is committed to getting approval.
Last June, San Francisco became the first U.S. city to ban flavored e-liquids, and other cities and states are bound to start following suit. In the meantime, public health experts worry about the impact of these bans on smoking rates.
Study suggests banning flavors could backfire
Large-scale peer-reviewed research recently published in the Harm Reduction Journal appears to confirm that restricting e-liquid flavors may discourage smokers from switching to proven healthier e-cigarette devices
The study showed that the most commonly used e-liquid flavors in the United States were fruit flavors at 82.9 percent, while the second most popular was dessert flavors at 68.5 percent.
“ These data suggest that the journey to quitting smoking for US users is increasingly likely to begin with the frequent use of atomization devices containing non-tobacco flavors. ”
The tobacco giant has invested £100m in its e-cigarette brand Blu as it also steps up its marketing campaign to encourage smokers to switch to safer alternatives to cigarettes —— e-cigarettes.
Like other major tobacco companies, Imperial Tobacco is under a lot of pressure as global cigarette sales continue to decline. Seeing the future as a safer alternative, it has been trying to convince the public that while still selling deadly cigarettes, it wants to help smokers quit by selling blue lights.
Back in 2016, PMI made headlines when the company's CEO, Andre · Karanzopoulos, said he wanted to “work with the government to phase out traditional cigarettes”. In addition, Peter Nixon, managing director of PMI UK and Ireland, has said, “We want to move towards a smoke-free future, and a lot of that is incentivizing people to move away from cigarettes to less harmful markets. ”On the other hand, a recent press release from the University of Bath in the U.K. stated that two new studies by the University's Tobacco Control Research Group have gathered evidence that Big Tobacco is still promoting tobacco smuggling while doing its best to do what it can to control those who seek to stop the tobacco trade.
E-flavors could be banned in New York in 2019
Last month, a bill was proposed in the state of New York: a ban on flavored e-liquids, which received a nod of approval in the legislature. Health Commissioner Howard Zucker spoke about the impact of flavored e-liquids on youth smoking: “We are concerned about this. It takes a lot of marketing for children, and we need to address that,”
The state Department of Health has now issued e-liquid regulations. The proposed ban has been withdrawn for “final round of legal review” but officials have explained it will be resubmitted, and a spokesman for Governor Cuomo has said he is committed to getting approval.
Last June, San Francisco became the first U.S. city to ban flavored e-liquids, and other cities and states are bound to start following suit. In the meantime, public health experts worry about the impact of these bans on smoking rates.
Study suggests banning flavors could backfire
Large-scale peer-reviewed research recently published in the Harm Reduction Journal appears to confirm that restricting e-liquid flavors may discourage smokers from switching to proven healthier e-cigarette devices
The study showed that the most commonly used e-liquid flavors in the United States were fruit flavors at 82.9 percent, while the second most popular was dessert flavors at 68.5 percent.
“ These data suggest that the journey to quitting smoking for US users is increasingly likely to begin with the frequent use of atomization devices containing non-tobacco flavors. ”
