Problems, Causes, and Solutions in Online Promotion for Shenzhen Vape Companies
In the future, the Internet economy will be the trend of market economy and social development. The development of any field or industry will be inseparable from the Internet. Based on the limitations of the particularity of e-cigarette products, it is determined that the marketing of e-cigarette companies relies almost entirely on Internet promotion channels.However, Shenzhen e-cigarette manufacturers currently have many problems in online promotion, such as vague awareness of online promotion, unclear promotion positioning, and serious lack of promotion resources, which has led to difficulties and difficulties in promoting online promotion. So how can China's small and medium-sized e-cigarette factories make full use of online promotion channels, expand publicity and promotion, establish brand image, and promote performance improvement? This is a serious problem faced by many e-cigarette companies and needs to be solved urgently.Based on personal work practical experience and industry development status, this paper proposes some personal solutions to the problems and reasons existing in the online promotion of e-cigarette companies, hoping to inspire and help the majority of e-cigarette industry promotion staff.
E-cigarettes are different from tobacco and belong to the same category of tobacco products. Tobacco is regarded as a public enemy of health. Some people have no choice but to rely on it, while others try their best to stay away from it. E-cigarettes have been blown to the gods. Their vague concepts of environmental protection, health, green and harmlessness have become popular around the world. They can be used as gifts, health care products, smoking cessation products, etc. Whether it be tobacco or e-cigarettes, it cannot change the attributes of cigarettes.Different countries and regions have introduced various policies to explicitly prohibit the commercial promotion of smoke-related products through radio, television and other channels.Of course, e-cigarettes are no exception. This also determines that e-cigarette companies need to rely absolutely on Internet promotion channels for marketing. At present, all e-cigarette companies in the e-cigarette industry have fully used the Internet as the main channel for marketing, such as establishing an e-cigarette website platform and opening upB2B,B2C,C2CPlatforms (Alibaba, Global Sources, Manufacturing in China, AliExpress, eBay,Ebay……), etc., as well as promotion methods supplemented by exhibitions. Although everyone is using the Internet to promote, everyone's promotion effect is different and their feelings are different. Some people, small investment, big return. Some people spend huge sums of money and make small returns. Why this completely different phenomenon exists and what the cause of the problem is, everyone is puzzled.
1. Problems and reasons existing in the online promotion of e-cigarette companies #p#pagination title #e#
From personal work experience and investigation and analysis, it is found that many e-cigarette companies mainly have three major problems in carrying out online promotion, from lack of product quality and poor sales services, to vague awareness of online promotion and unclear promotion positioning, to serious lack of online promotion resources. The three aspects restrict and interact with each other. Here, we will analyze the main reasons for the problem one by one for everyone.
1、Lack of product quality and poor sales service
Quality and service determine the survival and development of an e-cigarette company. Without guarantees of quality and service, it is difficult to establish a brand image, let alone gain the trust and support of customers. At this stage, Shenzhen e-cigarette companies are blooming everywhere, but there are few companies whose quality and service of e-cigarette products can be regarded as first-class. The quality and service of their products simply cannot meet customer requirements. Many e-cigarette manufacturers lack brand awareness, do not pay attention to customer satisfaction, ignore long-term development, compete with each other purely based on price, and pursue short-term benefits.
2、Internet promotion awareness is vague and promotion positioning is unclear
Although many e-cigarette companies have re-used the Internet, most of them are still vague about online promotion and their promotion positioning is unclear. Some people think that as long as they set up a website, randomly open several e-commerce platforms, and upload products, they can get a steady stream of orders. It can be seen that this awareness is very unclear. It does not understand the concept of online promotion at all, and does not determine promotion channels based on the situation of its own industry. In the end, a lot of money was spent, but the results were minimal.
3、There is a serious lack of online promotion resources
Because I didn't understand the concept of online promotion, I didn't realize the importance of online promotion. Many Shenzhen e-cigarette companies have many problems in carrying out online promotion work. First, they are unwilling to spend money, or unwilling to spend money, and do not pay what they should pay. Second,#p#pagination title #e#The allocation of promotion personnel is seriously insufficient, and we one-sidedly believe that one person's ability and manager can fully support comprehensive promotion work, while the salary and cost are harsh.As a result, the work was difficult, and the promoters complained constantly. In this way, how can it be effective and how can we retain talents?
2.How to solve the problems existing in the online promotion of e-cigarette companies
If an e-cigarette company does not have guarantees of product quality and service, the more it puts in online promotion, the results will not be ideal. It may be that websites or e-commerce platforms have high exposure and clicks, but few inquiries are received. Because there is no customer interest in purchasing, there is no product that the customer needs, or the customer is tired of the company's sales services. Also, assuming that the company's product quality and services are very good, but without scientific, reasonable and correct Internet promotion work, how to establish the company's brand image, how to improve customer satisfaction, and how to promote the improvement of transactions. Therefore, the quality and service of Shenzhen e-cigarette products, as well as the awareness positioning of online promotion, the allocation of online promotion resources, and the cost of online promotion, play a very important role in online promotion. In response to these problems, here is a brief discussion on some personal solutions for reference only.
1.Customers are God, and everything revolves around customers.We must ensure the quality and service of e-cigarette products. From the perspective of customers, we must indeed develop personalized e-cigarette products that meet customers 'needs, and resolutely ensure that the product quality is excellent and the after-sales service is thorough.
2.Thinking determines the way out.We must clarify the concept of online promotion and make the promotion positioning clear. All promotion work must be based on the characteristics of the e-cigarette industry and our own products, choose the right promotion channel, and pay a reasonable cost.
3.# p#pagination title #e#Talent will always come first.Without the services of online promotion talents, how can we promote the effective development of e-cigarette online promotion work? The online promotion of any Shenzhen e-cigarette company is inseparable from the cooperation of online promotion work, graphic design work (art artist), and editing work (product editing and soft text editing).Don't think that paying low costs but hoping to find an all-rounder in online promotion work who is competent in all three aspects is a delusion. This is a stupid and superficial idea.
The above are some of the author's experiences in the promotion of the e-cigarette industry for several years. Today, I took some time to make a specific summary and would like to share it with you. I hope it will be helpful to the managers of e-cigarette companies or the online promotion staff! Thank you!
