Huoqi E-Cigarettes Forms Strategic Partnership with CCTV, Upgrading Brand Marketing

 　　At 10:00 a.m. on March 31, 2018, the strategic cooperation signing ceremony between Huoqi E-Cigarettes and CCTV, along with satellite TV stations from Hunan, Anhui, Guangxi, Hubei, Xinjiang, Inner Mongolia, and Qinghai (collectively referred to below as the "eight major satellite TV stations"), was grandly held at the Baolifang International Hotel in Shenzhen. This signing marked the establishment of a solid strategic partnership between the two sides, laying a strong foundation for Huoqi E-Cigarettes’ brand strategy upgrade and the comprehensive enhancement of its brand awareness.

  　　At the signing ceremony, Huoqi E-Cigarettes founder and CEO Gao Bei and Li Yang, the representative of the eight major satellite TV stations for this signing, each delivered speeches, both expressing an ambitious vision for long-term cooperation. Gao Bei and Li Yang then signed the strategic promotional cooperation agreement on behalf of their respective organizations, and the ceremony concluded successfully in a warm and harmonious atmosphere.   　　Based on the principle of “complementary resources and a strong alliance,” Huoqi E-Cigarettes and the eight major satellite TV stations established a strategic partnership. Huoqi E-Cigarettes will treat the eight major satellite TV stations as its most important long-term partners, leveraging CCTV’s brand influence to enhance Huoqi’s own brand recognition. The eight major satellite TV stations will use their unique promotional strengths to provide Huoqi E-Cigarettes with “comprehensive brand image building and brand awareness enhancement services.” The two sides will also carry out deeper exchanges and cooperation in areas such as major health trends, jointly promoting Huoqi E-Cigarettes’ nationwide strategic publicity in a sustained, healthy, and rapid manner.   　　Huoqi E-Cigarettes, under Boton Group (a Hong Kong-listed company, stock code: 03318), is located in Nanshan District, Shenzhen, and is a high-tech enterprise specializing in the R&D, production, and sales of e-cigarettes and vaping devices. Its product range includes finished e-cigarette products, atomizers, e-liquid, and e-cigarette accessories. The company has strong R&D capabilities, with advanced laboratory equipment, veteran tobacco flavorists, and a production environment that meets EU standards. Boton Group’s laboratory not only conducts independent R&D, but also serves as an industry testing center for e-cigarette e-liquids, giving it considerable authority and positioning it as an industry pioneer.   　　The eight major satellite TV stations uphold a promotional positioning of “maintaining the correct public opinion orientation, focusing on the broader health industry, and using people’s livelihoods and health as the basis for promotion.” Relying on high-quality traditional satellite TV promotion, they have pursued innovation and progress, achieved steady and rapid business growth, and made positive contributions to the development of Shenzhen’s broader health industry.   　　At the end of the signing ceremony, Guangdong Satellite TV interviewed Huoqi E-Cigarettes founder Gao Bei. One of the questions left a particularly deep impression on many people.   　　Host: What plans and initiatives do you have for future brand development?   　　Gao Bei: At Huoqi E-Cigarettes, we are committed to making life healthier through technology, becoming a technology-leading company in the e-cigarette industry, and advancing lifestyle transformation for smokers worldwide. I want more people to understand and accept e-cigarettes, so that they can bring people greater health benefits.   　　Speaking about e-cigarettes, Gao Bei added: “I am Chinese, and of course I hope the physical well-being of Chinese people can improve. What we want to do is help our people regain their health. That was the original intention behind founding the Huoqi E-Cigarettes brand.”   　　At that moment, thunderous applause broke out across the venue, and Gao Bei gave a deep bow to the audience.   　　Through the signing of this strategic promotional cooperation agreement, the leaders of both companies said they would carry out deep and comprehensive cooperation in the future, working side by side to advance health-focused branding and create a new win-win situation together.