Imperial Tobacco’s vaping brand Blu launches myBlu and myCARE service

  On February 21, 2018, local time in the United States, e-cigarette brand Blu announced the launch of the myblu product line. It is said that myblu fills a gap that adult smokers and vapers have long desired to be filled by providing powerful performance in a stylish and compact closed system.

  Additionally, on the same day, Blu also announced the launch of myCARE – a program aimed at extending the service of its new myblu products. In a new product category where quality is far from guaranteed, myCARE clearly assures consumers that Blu provides the care standards they deserve.   This marks the first time Blu has expanded its service offerings, providing a lifetime warranty service, which is also the preferred option for launching the new myblu device. To activate the myCARE warranty service, customers need to register their myblu device at register.blu.com, along with proof of purchase. If any myblu device fails to perform as expected, Blu will replace it for free; in addition to free replacements, the myCARE program also allows customers to enjoy exclusive offers and promotions from Blu, as well as any necessary follow-up care for the device.   Wayne Jones, Senior Vice President of Sales Operations at Fontem USA, stated: "At blu, we are committed to providing all customers with an unparalleled customer service experience." myCARE is not just about extending the life of myblu; it is about instilling confidence in consumers regarding Blu.