Introduction: It is reported that Jishen, a trendy e-cigarette brand from Hong Kong, is entering Tmall. This move reflects a new development in today’s e-cigarette market. According to insiders, Jishen e-cigarettes have never cooperated with any third-par
Introduction: It is reported that Hong Kong's trendiest e-cigarette brand Jishen has entered Tmall. This move indicates a dynamic shift in the current e-cigarette market. Insiders claim that Jishen's e-cigarettes have never collaborated with other third-party e-commerce platforms. The announcement by Hong Kong Boao indicates that Jishen will soon be available on Tmall, making it the first authorized e-commerce platform for Jishen in China, aside from its official website.
According to Chinese e-cigarette news, Jishen recently announced that its flagship store, operated by Hong Kong Boao International Limited, has officially launched on Alibaba's Tmall platform this month. Jishen— a well-known e-cigarette brand in Hong Kong— includes products with authentic Italian heritage such as h2o and the top-tier imitation cigarette series GEESUN. Currently, h2o has exclusive stores in over ten cities in Italy, including Rome and Frosinone.
It is reported that Hong Kong Boao has very high standards for brand image creation, and Jishen's e-cigarettes have never collaborated with other third-party e-commerce platforms. The announcement of Jishen's entry into Tmall means that Tmall will be the first authorized e-commerce platform for Jishen in China, aside from its official website. Through the Jishen flagship store, consumers can not only conveniently purchase Jishen's e-cigarette products but also participate in online interactions. Jishen will regularly launch exclusive products and activities for online shopping groups based on the interests of Tmall members, ensuring that the online experience is as exciting and attractive as physical stores.
Tmall is also accelerating the introduction of more international fashion brands, with brand fashion strategy elevated to the top of Tmall's five major strategies in 2014. The president of Tmall previously pointed out that the core concept of brand fashion is to allow consumers to select the most fashionable products on the most fashionable e-commerce website in China. This aligns perfectly with Jishen's commitment to brand image creation. Eric, CEO of Hong Kong Boao, emphasized to shareholders during the board meeting that the company strongly agrees with the Tmall model, which will allow them to maintain control over their brand image.
With the rapid growth of China's economy, the consumer market is continuously expanding into second and third-tier cities. Tmall, with its convenient and unrestricted advantages, has quickly covered these areas, becoming the mainstream lifestyle for the mainstream population in these regions. As a result, major enterprises are flocking to e-commerce platforms to quickly reach consumers in China's second and third-tier cities. This collaboration means that Jishen's e-cigarettes will leverage the Tmall platform to cover a broader range of second and third-tier cities and county-level areas, while also providing a convenient shopping channel for online consumers in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen. As a leader in the e-cigarette field, Jishen is confident that with its advantages in traditional fields and meticulous cultivation of online channels, it will achieve great success in the future domestic e-cigarette market!
