HuoQi Vaping Device Teams Up with Suning Group to Define a New Retail Co-Branding Model for Vaping B
It is reported that HuoQi Vaping Device has reached a cooperation agreement with Suning Group. The official HuoQi physical store will open in Suning headquarters’ Nanjing offline store — Suning Home, located in Xinjiekou, the city center of Nanjing, with
According to reports, HuoQi Vaping Device has recently reached a cooperation agreement with Suning Group. HuoQi's official physical store will settle in Suning's headquarters offline store in Nanjing - "Suning Home", which is located in the center of Nanjing's Xinjiekou and has an annual sales of up to 2 billion, making it Suning's largest offline store.
Left: Manager HuoQi, Center: Mr. Wang from Suning, Right: Mr. Gao from HuoQi
Suning's senior executive Hou Enlong once said that the significance of creating "Suning Home" lies in providing a brand new consumer experience and upgraded retail services, as user experience is the future direction of retail. Since it is a "home", it should have a homely feeling, and the consumer's feelings are the most important. Undoubtedly, this is the primary requirement when selecting brands to settle in.
As a rapidly rising e-cigarette brand in the health industry, HuoQi's initial goal was clear: to target offline consumers, focus on retail in physical e-cigarette stores, and actively promote experiential purchasing of e-cigarettes. Recently, HuoQi has opened over a hundred offline stores, and its brand promotional videos have been broadcast on Shandong TV, Tianjin TV, and China Education Channel. HuoQi's strong development momentum and shared experiential consumption philosophy have caught Suning's attention.
After conducting multi-channel and multi-dimensional research and inspections, Suning found that HuoQi's e-cigarettes excel in both hardware quality and e-liquid flavor, are very affordable, and maintain consistent pricing across physical stores nationwide. The brand has become increasingly complete and mature.
HuoQi e-cigarettes are designed with the health needs of China's 400 million smokers in mind, covering a range of products including finished e-cigarettes, e-cigarette atomizers, e-liquids, and e-cigarette accessories. They aim to create a "satisfying yet harmless" method for smoking cessation and control, dedicated to providing healthy, effective, and safe e-cigarette products for smokers. Such high-quality and healthy products are exactly what "Suning Home" is looking for.
Notably, HuoQi's official store at Suning is set to open on March 15, which is International Consumer Rights Day, fully demonstrating that both HuoQi and Suning have enough confidence and strength to withstand consumer scrutiny in terms of both products and services.
It is reported that on the opening day, HuoQi and Suning jointly launched significant promotional activities, preparing multiple surprises to welcome Nanjing citizens to experience smart living at "Suning Home" on March 15 and to feel the technological charm of HuoQi e-cigarettes.
