Pod Vape Competition Heats Up: Why Has Jirui Vape Become an Industry Focus?
2018 was a booming year for the development of vaping, with smokers generally becoming more accepting of e-cigarettes. According to statistics, the global vaping market was worth about US$416 million in 2010, expanding to US$7.1 billion by 2016. In just s
2018 was a booming period for the development of electronic cigarettes, with smokers increasingly accepting them. According to statistics, the global electronic cigarette market size was approximately $416 million in 2010, expanding to $7.1 billion by 2016. In just six years, the market capacity grew 17 times, with a compound annual growth rate of 60.5%. The electronic cigarette industry is expected to continue its high growth momentum, with the industry scale surpassing $10 billion by 2018.
The domestic electronic cigarette market has also seen rapid development in the past two years. A representative example is Huizhou Jirui Technology Co., Ltd. (hereinafter referred to as Jirui), which has invested in the research and development of many popular electronic cigarette products, such as shared electronic cigarettes, heated non-combustion electronic cigarettes, and stylish, convenient disposable vapes, all of which have received very positive market feedback.
Jirui was fully acquired by the Borton Group (listed on the Hong Kong main board in 2005, stock code: 3318.HK) in 2016. It currently holds 5,716 domestic and international invention patents, with the number of patents continuing to grow. It is the world's largest and most complete electronic cigarette production base meeting EU pharmaceutical-grade standards, covering an area of 20,000 square meters, certified by international GMP production standards, and is the global production base for Marlboro 555 brand electronic cigarettes, making it a leading enterprise in the industry.
In 2017, Jirui launched the "shared electronic cigarette - Firearm ECS" with a creative design, featuring "one electronic cigarette, two smoking methods," leading the domestic transition from large vapor to small vapor. Moreover, Firearm ECS became the first electronic cigarette combining burst beads with traditional e-liquid, igniting a nationwide smoking cessation trend.
In 2018, Jirui further increased its investment in manpower and resources for research and development, launching the new "Firearm GS5.0 heated non-combustion product," which breaks the complexity of traditional heated non-combustion products and can compete with IQOS. The Firearm GS5.0 creatively uses "real-time temperature adjustment" technology, allowing users to adjust the optimal taste according to different tobacco sticks in real-time, while achieving the shortest preheating time for heated non-combustion products on the market. This Firearm GS5.0 represents a leap forward in heated non-combustion technology.
Additionally, in June of this year, Jirui launched the "Firearm Spicy Strip disposable vape," in July the "AN Color Strip disposable vape," and in September the "NOS disposable vape," with these three products dominating the small vape market, becoming the top choice for smokers seeking to quit.
On January 23 of this year, the Borton Group announced plans to build an electronic cigarette production industrial park in Maoming City, Guangdong Province, covering nearly 1,000 acres, with a total construction area of approximately 1.264 million square meters and a planned total investment of 3.3 billion RMB! In the future, Jirui will continue to introduce more innovative products, so stay tuned!
The domestic electronic cigarette market has also seen rapid development in the past two years. A representative example is Huizhou Jirui Technology Co., Ltd. (hereinafter referred to as Jirui), which has invested in the research and development of many popular electronic cigarette products, such as shared electronic cigarettes, heated non-combustion electronic cigarettes, and stylish, convenient disposable vapes, all of which have received very positive market feedback.
Jirui was fully acquired by the Borton Group (listed on the Hong Kong main board in 2005, stock code: 3318.HK) in 2016. It currently holds 5,716 domestic and international invention patents, with the number of patents continuing to grow. It is the world's largest and most complete electronic cigarette production base meeting EU pharmaceutical-grade standards, covering an area of 20,000 square meters, certified by international GMP production standards, and is the global production base for Marlboro 555 brand electronic cigarettes, making it a leading enterprise in the industry.
In 2017, Jirui launched the "shared electronic cigarette - Firearm ECS" with a creative design, featuring "one electronic cigarette, two smoking methods," leading the domestic transition from large vapor to small vapor. Moreover, Firearm ECS became the first electronic cigarette combining burst beads with traditional e-liquid, igniting a nationwide smoking cessation trend.
In 2018, Jirui further increased its investment in manpower and resources for research and development, launching the new "Firearm GS5.0 heated non-combustion product," which breaks the complexity of traditional heated non-combustion products and can compete with IQOS. The Firearm GS5.0 creatively uses "real-time temperature adjustment" technology, allowing users to adjust the optimal taste according to different tobacco sticks in real-time, while achieving the shortest preheating time for heated non-combustion products on the market. This Firearm GS5.0 represents a leap forward in heated non-combustion technology.
Additionally, in June of this year, Jirui launched the "Firearm Spicy Strip disposable vape," in July the "AN Color Strip disposable vape," and in September the "NOS disposable vape," with these three products dominating the small vape market, becoming the top choice for smokers seeking to quit.
On January 23 of this year, the Borton Group announced plans to build an electronic cigarette production industrial park in Maoming City, Guangdong Province, covering nearly 1,000 acres, with a total construction area of approximately 1.264 million square meters and a planned total investment of 3.3 billion RMB! In the future, Jirui will continue to introduce more innovative products, so stay tuned!


