How Does a Vaping Price War Harm Physical Vape Shops?
Do you think getting a low price means you got a bargain? Do you think someone selling to you at RMB 52 or 53 when their cost is RMB 50 is being especially kind? Business owners are not foolish. Why would they give you such a low price? What are they earn
Do you think you’ve made a profit by buying at a low price? Do you think those who sell you at a price of 52 or 53 when their cost is 50 are being honest? Businesspeople are not foolish; why would they offer you such low prices? What do they earn? Don’t tell me it’s about volume! Don’t you seek profit margins in business? And don’t say it’s about doing business with integrity; making a profit is a fundamental principle, and there’s no such thing as good or bad conscience in this context. Here, I’m talking about price control. Let’s discuss the harms of the vaping price war on physical vape shops.
Have you ever thought about what happens when there’s no price control in the market and retail profits aren’t guaranteed? Who will do retail? If someone does, they will definitely expand profits through other channels! Let me tell you what the price war has brought: it lowers costs, leads to rampant counterfeit goods, causes genuine products to disappear, and ultimately destroys the industry! How did counterfeit goods become prevalent in China? It’s because of the price war! It’s not that low prices led to counterfeit goods; it’s the price war that created them!
To speak from the heart, what we deeply detest is not the price war itself, but the counterfeit goods, junk products, and deceptive goods that the price war has brought into the world, leading to a deteriorating reputation for the industry! You are forcing physical stores to learn from online merchants to cut costs to ensure their profits! This is not alarmist talk; those in this business know that physical stores have been pushed to the point where they have to sell deceptive goods to survive! When physical stores are forced to take this path, congratulations consumers, you will no longer be able to buy good products… Some may think this is exaggerated, but think about it: where have those classic e-liquids that you old players desperately searched for gone? Why have they disappeared? Why is no one making them anymore? Why do you feel the taste has changed? Why does it seem that one bottle tastes worse than the last, until finally no one sells them anymore…! Even when you search online for what e-liquids beginners should use, countless people immediately recommend Halo, and just a few days ago, the general distributor had to clear inventory and said they wouldn’t be making it anymore…! Why? Because the price war cannot accommodate your so-called high-priced genuine products!! At this time, some people tell me they miss that classic flavor, and I can only say: haha!
After the classics, there are no more classics…
Have you ever thought about why the products that come out now can’t be called classics? A bottle of e-liquid can be hot for a few days and then disappears, until everyone becomes numb, knowing that no matter how much hype there is, it still isn’t the classic or good product we want… Because in a price war, there’s no room for classics… When a product starts a price war, counterfeit goods begin to flourish, and then physical stores, fearing counterfeit goods and price wars, dare not stock up. The prices of counterfeit goods drop lower and lower, and eventually, genuine products have nowhere to survive and quietly exit the market… For example, the mango slush and ducks that online merchants use as giveaways, can you still buy genuine products? For instance, a certain brand… In such a state, manufacturers are unwilling to invest too much effort into making a good product, only pursuing speed to quickly release batch after batch of deceptive goods, producing a batch that is hot for a few days and then rushing to make the next one… Because even the best product can’t withstand the market’s destruction for a few days!
Players wanting cheap prices is understandable, but let’s be fair: do you want cheap prices, high quality, good service, a pleasant experience, and after-sales support all at once?? Haha!! I can only say: come on, buddy, you try it!
Of course, whether it’s a price war or a counterfeit goods war, consumers can’t be blamed; everything is a result guided by the market. The downfall of physical stores is the first step. You think those who stick to their principles have let you down, but next, it will be those who provide you with goods at what you call honest prices, followed by wholesalers and manufacturers!!! When the lips are gone, the teeth are cold!! Those players, have you ever thought about why the oil you bought for a few dozen yuan and the devices for a hundred or so yuan make you feel so pleased? Why is it so cheap? Physical store owners are not foolish; if everyone else is selling at low prices, why would they sell at high prices? Anyone who can run a physical store understands this basic principle, right?
Why not sell at low prices?
Because physical stores understand a principle: if a store sells hundreds of bottles of oil and one has a problem, then they won’t be able to stay open! Because physical stores know that providing good service to every customer is essential for longevity, so we offer free drinks, free cotton, and free materials. We spend money to hire people to decorate and tell the workers to make it comfortable for customers to come in. We buy comfortable sofas to sit on, we prepare game consoles to keep customers entertained, we buy board games, we treat customers to meals and late-night snacks, we drink with customers until dawn, we repeatedly explain to everyone how to use the devices, we patiently teach them how to install the cotton, and we handle any after-sales issues for them one by one… Why is it more expensive??
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Because after all these expenses, the profit left is minimal, and this month’s rent hasn’t been paid yet! Next month, we need to buy more beer! Because without beer, customers won’t have fun and will be unhappy!! It’s precisely because of these reasons that physical stores cannot engage in price wars; you can still see a few good products remaining. If physical stores also start a price war, as you wish for low prices and so-called honest prices, it will lead to increasingly poor product quality, with deceptive goods flooding the market, and the industry’s reputation will worsen. When the entire vaping industry is left with a bad reputation, does this industry still have any meaning?!!
I know that what I’m saying makes some people uncomfortable and blocks some people’s financial paths, but so what? I just want to tell you that low prices do not equate to integrity; making honest products is what integrity means, OK?!! When you profit immensely from a wave of deceptive goods, have you ever thought about cutting off your own financial path?!
Have you ever thought about what happens when there’s no price control in the market and retail profits aren’t guaranteed? Who will do retail? If someone does, they will definitely expand profits through other channels! Let me tell you what the price war has brought: it lowers costs, leads to rampant counterfeit goods, causes genuine products to disappear, and ultimately destroys the industry! How did counterfeit goods become prevalent in China? It’s because of the price war! It’s not that low prices led to counterfeit goods; it’s the price war that created them!
To speak from the heart, what we deeply detest is not the price war itself, but the counterfeit goods, junk products, and deceptive goods that the price war has brought into the world, leading to a deteriorating reputation for the industry! You are forcing physical stores to learn from online merchants to cut costs to ensure their profits! This is not alarmist talk; those in this business know that physical stores have been pushed to the point where they have to sell deceptive goods to survive! When physical stores are forced to take this path, congratulations consumers, you will no longer be able to buy good products… Some may think this is exaggerated, but think about it: where have those classic e-liquids that you old players desperately searched for gone? Why have they disappeared? Why is no one making them anymore? Why do you feel the taste has changed? Why does it seem that one bottle tastes worse than the last, until finally no one sells them anymore…! Even when you search online for what e-liquids beginners should use, countless people immediately recommend Halo, and just a few days ago, the general distributor had to clear inventory and said they wouldn’t be making it anymore…! Why? Because the price war cannot accommodate your so-called high-priced genuine products!! At this time, some people tell me they miss that classic flavor, and I can only say: haha!
After the classics, there are no more classics…
Have you ever thought about why the products that come out now can’t be called classics? A bottle of e-liquid can be hot for a few days and then disappears, until everyone becomes numb, knowing that no matter how much hype there is, it still isn’t the classic or good product we want… Because in a price war, there’s no room for classics… When a product starts a price war, counterfeit goods begin to flourish, and then physical stores, fearing counterfeit goods and price wars, dare not stock up. The prices of counterfeit goods drop lower and lower, and eventually, genuine products have nowhere to survive and quietly exit the market… For example, the mango slush and ducks that online merchants use as giveaways, can you still buy genuine products? For instance, a certain brand… In such a state, manufacturers are unwilling to invest too much effort into making a good product, only pursuing speed to quickly release batch after batch of deceptive goods, producing a batch that is hot for a few days and then rushing to make the next one… Because even the best product can’t withstand the market’s destruction for a few days!
Players wanting cheap prices is understandable, but let’s be fair: do you want cheap prices, high quality, good service, a pleasant experience, and after-sales support all at once?? Haha!! I can only say: come on, buddy, you try it!
Of course, whether it’s a price war or a counterfeit goods war, consumers can’t be blamed; everything is a result guided by the market. The downfall of physical stores is the first step. You think those who stick to their principles have let you down, but next, it will be those who provide you with goods at what you call honest prices, followed by wholesalers and manufacturers!!! When the lips are gone, the teeth are cold!! Those players, have you ever thought about why the oil you bought for a few dozen yuan and the devices for a hundred or so yuan make you feel so pleased? Why is it so cheap? Physical store owners are not foolish; if everyone else is selling at low prices, why would they sell at high prices? Anyone who can run a physical store understands this basic principle, right?
Why not sell at low prices?
Because physical stores understand a principle: if a store sells hundreds of bottles of oil and one has a problem, then they won’t be able to stay open! Because physical stores know that providing good service to every customer is essential for longevity, so we offer free drinks, free cotton, and free materials. We spend money to hire people to decorate and tell the workers to make it comfortable for customers to come in. We buy comfortable sofas to sit on, we prepare game consoles to keep customers entertained, we buy board games, we treat customers to meals and late-night snacks, we drink with customers until dawn, we repeatedly explain to everyone how to use the devices, we patiently teach them how to install the cotton, and we handle any after-sales issues for them one by one… Why is it more expensive??
#p#分页标题#e#
Because after all these expenses, the profit left is minimal, and this month’s rent hasn’t been paid yet! Next month, we need to buy more beer! Because without beer, customers won’t have fun and will be unhappy!! It’s precisely because of these reasons that physical stores cannot engage in price wars; you can still see a few good products remaining. If physical stores also start a price war, as you wish for low prices and so-called honest prices, it will lead to increasingly poor product quality, with deceptive goods flooding the market, and the industry’s reputation will worsen. When the entire vaping industry is left with a bad reputation, does this industry still have any meaning?!!
I know that what I’m saying makes some people uncomfortable and blocks some people’s financial paths, but so what? I just want to tell you that low prices do not equate to integrity; making honest products is what integrity means, OK?!! When you profit immensely from a wave of deceptive goods, have you ever thought about cutting off your own financial path?!
