Philip Morris International Plans Full U.S. Launch of New Products Starting Next Year
According to a report from dailycaller.com, recently, Philip Morris International (PMI) announced that after trialing its new heated tobacco products in certain international markets, the company has decided to launch its new heated tobacco products, iQOS and Marlboro HeatSticks, in the U.S. starting in 2017.
iQOS is a new product developed by PMI based on heated tobacco technology. In fact, the brand was first launched in Japan and Italy at the end of 2014.
The most unique feature of iQOS is that consumers must insert the accompanying Marlboro HeatSticks into the iQOS device before use, and it does not produce ash or smoke during use. When it is sold in the U.S. market next year, the retail price is set to be around $100. PMI claims to have invested approximately $3 billion in the development of this technology.
