JS044 E-cigarette by Jirui: Born Fearless
At the inaugural International E-Cigarette Expo that opened not long ago, Kimree launched the Jirui JS044 --- the world's smallest refillable e-cigarette. Its arrival further expands the Kimree e-cigarette brand's product lineup.
Why have e-cigarettes become so popular in China this year? Because more and more young people are steadily becoming the backbone of society and value creation. They have more diverse and fashion-forward consumer attitudes, making e-cigarettes --- a more personalized lifestyle-driven tech product --- especially appealing to this new generation that is fearless by nature.

The Jirui JS044 is exactly that kind of bold, attitude-driven e-cigarette made for young people. First of all, Kimree has always been known as one of the more stylish brands in the e-cigarette space. Since its founding, Kimree has maintained long-term partnerships with design studios in the United States, Canada, and Europe. The JS044 features a distinctive overall design language that clearly reflects Kimree's youthful mindset. It is elegant and generous in appearance while incorporating even more fashion elements, making it a standout for high visual appeal among Chinese brands.
Secondly, the JS044 retains the signature family traits of Kimree VaporQueen --- the world's smallest refillable e-cigarette --- while expressing a style of its own. Unlike the VaporQueen, the JS044 uses Kimree's exclusive anti-leak cap technology and a top-fill design. Users only need to gently unscrew the mouthpiece to refill e-liquid, making operation simpler and more convenient, in line with young people's pursuit of efficiency, excellence, and individuality.
As the world's largest e-cigarette manufacturer and e-cigarette solution provider, KIMREE operates 3 standardized e-cigarette factories. In 2014, Kimree Technology became the only e-cigarette company in the industry to apply for a U.S. listing. By the end of that year, the company's domestic and international patent applications had exceeded 2,000. Alongside well-known companies such as Huawei and ZTE, it ranked among the top ten Chinese companies for international patent applications in 2014, becoming the only e-cigarette company to make the top ten.



