2016 Hurun Brand List Released: 5 Yunnan Brands Make the List, 4 from the Tobacco Industry

The newly released "2016 Hurun Brand List" from the Hurun Research Institute shows that the brands from Yunnan on the list have not changed much compared to last year. Besides "Yuxi", "Yunyan", "Hongta Mountain", and "Honghe", only "Yunnan Baiyao" is a non-tobacco brand included in this year's list. However, although there are only five brands from Yunnan on the list, this number exceeds that of Sichuan, Guizhou, Chongqing, and Guangxi, ranking first in the western region and eighth nationwide.

Taobao Becomes the "Most Valuable Chinese Brand"

The list shows that a total of 200 well-known domestic brands were included in the "2016 Hurun Brand List". Among them, Taobao's brand value of 230 billion yuan surpassed Tencent, making it the "most valuable Chinese brand" for the first time; China Mobile ranked second with a brand value of 227 billion yuan, while Baidu took third place with a brand value of 218 billion yuan.

Notably, Tencent, which had dominated the list for the past two years, quickly dropped to fifth place this year with a brand value of 210 billion yuan. The Hurun Research Institute pointed out that the significant decline in Tencent's brand value was mainly due to the separation of Tencent and WeChat in this year's calculations. WeChat, which now has 700 million users, was calculated separately for the first time, ranking seventh on the list with a brand value of 132 billion yuan. If Tencent and WeChat were combined, their brand value would reach 342 billion yuan, far exceeding Taobao's brand value.

"Baiyao" Ranks First in Healthcare Brands

According to the data disclosed in the list, the brand values of "Yuxi", "Yunyan", "Hongta Mountain", and "Honghe" are 44 billion yuan, 43 billion yuan, 24 billion yuan, and 5 billion yuan, respectively, while "Yunnan Baiyao" has a brand value of 22.6 billion yuan.

It is worth mentioning that although the brand values of "Yuxi" and "Yunyan" far exceed that of "Yunnan Baiyao", they are slightly inferior in industry rankings. In terms of tobacco industry brands, the "Zhonghua" brand stands out with a brand value of 112 billion yuan, followed by "Huanghelou" and "Furongwang" with brand values of 55 billion yuan and 54 billion yuan, respectively. Additionally, in the healthcare brand value rankings, "Yunnan Baiyao" ranks first with a brand value of 22.6 billion yuan, up 22% from last year, far exceeding the second place "Tongrentang" with a brand value of 13 billion yuan.