The Term 'Heat-Not-Burn' Has Been Registered as a Trademark by IQOS Company
Recently, industry insiders reported that Philip Morris International, the company behind IQOS, has registered the industry term 'heat-not-burn' as a trademark. This news is not only surprising but shocking to many people. 'Heat-not-burn' is considered an
Recently, some insiders in the industry reported that IQOS company Philip Morris International has registered the term heating and non-combustion industry as a trademark!
Hearing this news, I was not just surprised, but very shocked! Heating without burning is an industry term, not a product term, so it has been registered as a trademark?
HEAT DOESN T BURN, translated into Chinese, means heating without burning;HNB, is the English abbreviation for heating without burning. It is understood that these industry terms are not only registered as trademarks, but also registered as international trademarks.
In addition, the keyword HEATSTICKS has also been successfully registered as a trademark in China. HEAT NOT BURN TECHNOLOGY is currently a trademark under application.
On August 7, the e-cigarette public account reported that Philip Morris International sued British American Tobacco over its product IQOS. Philip Morris International said that certain functions of British American Tobacco's product Glo infringed on the technology involved in two Philip Morris International patents in Japan. To this end, Philip Morris International seeks compensation of 100 million yen (US$896,160) and a permanent injunction. At the time, it was thought to be a single incident.
It has been found that this is not a single incident. Recently, many domestic companies involved in the heating and non-burning business reported that they have also received complaints from international tobacco giant Philip Morris International.
Philip Morris International's agent company issued a rights protection warning letter to major companies, claiming that it was suspected of infringing Philip Morris International's intellectual property rights (copyright and trademark rights) and constituting unfair competition!
At present, major companies that manufacture heating and non-burning products mainly produce products for export. These industry terms have been registered as trademarks. How will they be promoted and promoted on major international e-commerce platforms and social platforms?
In response to such serious problems, some industry practitioners have issued an appeal:
1. Is it reasonable for Philip Morris International to register the industry terms of heating and non-burning as a trademark?
2. The equipment for roasting marijuana predates 2012, and the related technology products predates the application time of Philip Morris International. What do you think of Philip Morris International's patents?
3. How to solve this problem?
It is hoped that major companies that make heating and non-burning products will brainstorm and find solutions, otherwise the subsequent promotion and promotion on major international e-commerce platforms and social platforms will be fatally affected!
Hearing this news, I was not just surprised, but very shocked! Heating without burning is an industry term, not a product term, so it has been registered as a trademark?
HEAT DOESN T BURN, translated into Chinese, means heating without burning;HNB, is the English abbreviation for heating without burning. It is understood that these industry terms are not only registered as trademarks, but also registered as international trademarks.In addition, the keyword HEATSTICKS has also been successfully registered as a trademark in China. HEAT NOT BURN TECHNOLOGY is currently a trademark under application.
On August 7, the e-cigarette public account reported that Philip Morris International sued British American Tobacco over its product IQOS. Philip Morris International said that certain functions of British American Tobacco's product Glo infringed on the technology involved in two Philip Morris International patents in Japan. To this end, Philip Morris International seeks compensation of 100 million yen (US$896,160) and a permanent injunction. At the time, it was thought to be a single incident.It has been found that this is not a single incident. Recently, many domestic companies involved in the heating and non-burning business reported that they have also received complaints from international tobacco giant Philip Morris International.
Philip Morris International's agent company issued a rights protection warning letter to major companies, claiming that it was suspected of infringing Philip Morris International's intellectual property rights (copyright and trademark rights) and constituting unfair competition!At present, major companies that manufacture heating and non-burning products mainly produce products for export. These industry terms have been registered as trademarks. How will they be promoted and promoted on major international e-commerce platforms and social platforms?
In response to such serious problems, some industry practitioners have issued an appeal:
1. Is it reasonable for Philip Morris International to register the industry terms of heating and non-burning as a trademark?
2. The equipment for roasting marijuana predates 2012, and the related technology products predates the application time of Philip Morris International. What do you think of Philip Morris International's patents?
3. How to solve this problem?
It is hoped that major companies that make heating and non-burning products will brainstorm and find solutions, otherwise the subsequent promotion and promotion on major international e-commerce platforms and social platforms will be fatally affected!
