British Medical Journal Article Says E-Cigarettes Can Help Consumers Quit Smoking

According to information from www.bmj.com, the British Medical Journal (BMJ) recently published a research report written by researchers from British American Tobacco. The report stated that e-cigarettes can help consumers quit smoking. In addition, the study suggested that this conclusion points to a positive development trend in which e-cigarettes may serve as an alternative to conventional cigarettes.

British American Tobacco also stated publicly that over the past several decades, its researchers have been actively developing alternatives to conventional cigarettes that are safer for consumers and provide a better experience—namely e-cigarette products. At the same time, the company believes that only by ensuring product quality and safety can emerging e-cigarette products achieve better development.