Did You Notice the Social Commerce Tactics in Dying to Survive?
The recently popular film Dying to Survive has swept the internet with praise, even receiving a highly positive 14-character review from People’s Daily. It has become a huge hit. Many people may not yet have had time to watch it, but countless commentarie
The recently popular film Dying to Survive has swept across the internet with overwhelming praise. Even People’s Daily gave it a highly positive 14-character review. It is safe to say the movie has become a huge hit. Many people may not have had time to watch it yet, but they have probably already seen countless reviews and explanations. Since its release, it has continued to spark heated discussion online. Xu Zheng became an overnight traffic magnet among middle-aged actors, and Wang Chuanjun broke free from his old comedic image to vividly portray Lü Shouyi.
As the saying goes, experts see the deeper meaning. So if you are involved in social commerce for e-cigarettes, did you notice some of the social selling tactics hidden in this film?
In the movie, Xu Zheng plays the lead character Cheng Yong, originally a small-time shop owner selling herbal aphrodisiacs. When his business fails, his family falls apart. But worse is still to come: by the time he can barely afford rent, his father is diagnosed with a terminal illness and needs surgery. At that moment, the only thing he sees is money—he needs money to save a life. That is when Lü Shouyi (played by Wang Chuanjun) leads him down the path of becoming the so-called “God of Medicine.”
If we analyze Cheng Yong as if he were a social commerce seller, setting legality aside, he was actually very successful. First, his product selection matched real market demand, giving him a broad customer base. At the same time, he seized the opportunity to secure exclusive distribution, effectively creating a market monopoly. Even after gaining that advantage, he did not gouge customers on price, which helped him retain buyers and build credibility. In that way, he gained both profit and reputation, while his customer base expanded naturally through word of mouth. If not for the legal constraints, his business could have grown without limit. So when you are thinking about doing e-cigarette social commerce part-time—whether to earn extra spending money as a student or because one salary is not enough—how should you make your choice?
Both product selection and marketing are crucial. Social commerce is different from selling on large platforms, because users often lack a sense of security. That means your product must have unique advantages, strong market demand, and ideally be consumable, while also offering excellent value for money. In other words, only by choosing the right products and having stable supply channels can you do well in social commerce. This is where personal ability is really tested. Social commerce is an industry where success comes from long-term accumulation, and credibility matters enormously. You need to widely promote your results, but you cannot exaggerate too much, because trust is what social commerce depends on most. Once you have credibility, your channels will naturally expand and your customer base will grow organically. In your interactions, you need to show that the relationship is mutually beneficial. If you claim there is nothing in it for you, people will not believe it. You should often put yourself in your customers’ position and reflect on your own approach.
Social commerce also creates huge marginal value. Compared with traditional industries, it not only has significant advantages, but can also generate substantial added value. On one hand, people gain not only a business but also friendships. That is one reason many full-time housewives—living in luxury homes, driving expensive cars, and already financially comfortable—still choose to do the kind of social commerce that some people look down on. It brings them happiness, helps them find a social circle again, and lets them rediscover their self-worth. On the other hand, social commerce is seen as the next big trend, and its high growth and high returns are becoming increasingly attractive to investors. Many investors are now focusing their attention on this sector.
E-cigarette social commerce is full of opportunities, but it also brings challenges and tests. Selling e-cigarettes through social commerce is long-term work, so you cannot just dream of getting rich overnight. You need many qualities, including the ability to understand customer psychology. The chart below shows the scale of the e-cigarette market:
Confidence
If you want to start a social commerce business, confidence is especially important. As a relatively new phenomenon, social commerce is still something most people are watching from the sidelines, or even doubting. Your friends and family may not fully support you, just as many people ten years ago did not consider selling on Taobao to be a proper career. So for anyone entering social commerce, the first challenge is confidence.
Patience
Because social commerce is based on relationship marketing, you need to build trust before you can increase conversions. Relationships require ongoing interaction. You need to keep posting on your Moments feed every day, gathering, designing, and creating attractive content, while continuing to innovate. Trust takes time to build, so the second challenge social commerce sellers face is patience.
Dedication
Social commerce is as much a way of life as it is a business. You need to fully express yourself in order to attract more people to follow you. How do you show your best side? How do you build a Moments feed that is interesting and informative? How do you present a life that feels both real and rich? Every social commerce seller must do these things with genuine care, so the third challenge is dedication. #p#Page Break Title#e#
Execution
No matter how much you study, watch, or listen, none of it matters as much as taking action and following through. If you do not add followers, you will not have customers. If you do not consistently run promotions, you will not get interaction or customer growth through sharing. If you do not keep engaging with followers, you cannot build trust. Social commerce is built step by step through continuous action.
That is all for now. E-cigarettes are currently a market with huge potential in China. Choosing Huoqi’s micro-distribution model now comes with almost no risk. A small attempt may lead to a major business opportunity. Good luck!
As the saying goes, experts see the deeper meaning. So if you are involved in social commerce for e-cigarettes, did you notice some of the social selling tactics hidden in this film?
In the movie, Xu Zheng plays the lead character Cheng Yong, originally a small-time shop owner selling herbal aphrodisiacs. When his business fails, his family falls apart. But worse is still to come: by the time he can barely afford rent, his father is diagnosed with a terminal illness and needs surgery. At that moment, the only thing he sees is money—he needs money to save a life. That is when Lü Shouyi (played by Wang Chuanjun) leads him down the path of becoming the so-called “God of Medicine.”
If we analyze Cheng Yong as if he were a social commerce seller, setting legality aside, he was actually very successful. First, his product selection matched real market demand, giving him a broad customer base. At the same time, he seized the opportunity to secure exclusive distribution, effectively creating a market monopoly. Even after gaining that advantage, he did not gouge customers on price, which helped him retain buyers and build credibility. In that way, he gained both profit and reputation, while his customer base expanded naturally through word of mouth. If not for the legal constraints, his business could have grown without limit. So when you are thinking about doing e-cigarette social commerce part-time—whether to earn extra spending money as a student or because one salary is not enough—how should you make your choice?Both product selection and marketing are crucial. Social commerce is different from selling on large platforms, because users often lack a sense of security. That means your product must have unique advantages, strong market demand, and ideally be consumable, while also offering excellent value for money. In other words, only by choosing the right products and having stable supply channels can you do well in social commerce. This is where personal ability is really tested. Social commerce is an industry where success comes from long-term accumulation, and credibility matters enormously. You need to widely promote your results, but you cannot exaggerate too much, because trust is what social commerce depends on most. Once you have credibility, your channels will naturally expand and your customer base will grow organically. In your interactions, you need to show that the relationship is mutually beneficial. If you claim there is nothing in it for you, people will not believe it. You should often put yourself in your customers’ position and reflect on your own approach.
Social commerce also creates huge marginal value. Compared with traditional industries, it not only has significant advantages, but can also generate substantial added value. On one hand, people gain not only a business but also friendships. That is one reason many full-time housewives—living in luxury homes, driving expensive cars, and already financially comfortable—still choose to do the kind of social commerce that some people look down on. It brings them happiness, helps them find a social circle again, and lets them rediscover their self-worth. On the other hand, social commerce is seen as the next big trend, and its high growth and high returns are becoming increasingly attractive to investors. Many investors are now focusing their attention on this sector.
E-cigarette social commerce is full of opportunities, but it also brings challenges and tests. Selling e-cigarettes through social commerce is long-term work, so you cannot just dream of getting rich overnight. You need many qualities, including the ability to understand customer psychology. The chart below shows the scale of the e-cigarette market:
ConfidenceIf you want to start a social commerce business, confidence is especially important. As a relatively new phenomenon, social commerce is still something most people are watching from the sidelines, or even doubting. Your friends and family may not fully support you, just as many people ten years ago did not consider selling on Taobao to be a proper career. So for anyone entering social commerce, the first challenge is confidence.
Patience
Because social commerce is based on relationship marketing, you need to build trust before you can increase conversions. Relationships require ongoing interaction. You need to keep posting on your Moments feed every day, gathering, designing, and creating attractive content, while continuing to innovate. Trust takes time to build, so the second challenge social commerce sellers face is patience.
Dedication
Social commerce is as much a way of life as it is a business. You need to fully express yourself in order to attract more people to follow you. How do you show your best side? How do you build a Moments feed that is interesting and informative? How do you present a life that feels both real and rich? Every social commerce seller must do these things with genuine care, so the third challenge is dedication. #p#Page Break Title#e#
ExecutionNo matter how much you study, watch, or listen, none of it matters as much as taking action and following through. If you do not add followers, you will not have customers. If you do not consistently run promotions, you will not get interaction or customer growth through sharing. If you do not keep engaging with followers, you cannot build trust. Social commerce is built step by step through continuous action.
That is all for now. E-cigarettes are currently a market with huge potential in China. Choosing Huoqi’s micro-distribution model now comes with almost no risk. A small attempt may lead to a major business opportunity. Good luck!
