A new e-cigarette is coming: Luo Yonghao wants to sell e-cigarettes
A new e-cigarette is coming, and Luo Yonghao wants to sell e-cigarettes. This news has flooded the vaping world. From the end of 2018 to now, after nearly 14 years in the e-cigarette industry, it has become clear that the wave of Internet-plus is sweeping
A new e-cigarette is coming: Luo Yonghao wants to sell e-cigarettes. This news has been making waves in the e-cigarette community. Since the end of 2018, having been in the e-cigarette industry for nearly 14 years, I have clearly felt the impact of "Internet +" sweeping towards us like a gale.
As the realization dawns that e-cigarettes are about to revolutionize traditional tobacco, the e-cigarette industry has become a "hot spot" in the eyes of capital. In addition to the keenly perceptive capital players, many internet celebrities and big names have also crossed over into the industry: Cai Yuedong (formerly of Tongdao Daxu), He Chang (founder of Huang Taiji pancakes), Zhu Xiaomu (former No. 1 employee of Luo Yonghao's team), and even Luo himself has recently been confirmed to enter the e-cigarette market.
Initially, at the beginning of the year, Luo Yonghao was merely presenting himself as a representative of Fulu e-cigarettes, but just a few months later, he has directly "headed south" to inspect the supply chain and even posed for photos with the head of Borton.
It is worth noting that Borton is not the original supplier of FLOW. Whether planning to establish a brand new one or joining forces with Zhu Xiaomu, choosing the original supplier is generally more suitable from a cost perspective. However, Luo has traveled to Shenzhen, personally visiting various factories, seemingly dissatisfied with FLOW's products, as some customers have provided negative feedback regarding "leaking oil" after using the products on Weibo.
The "leaking oil" phenomenon has become a concentrated product issue in the industry. Even JUUL, which occupies 70% of the U.S. market, cannot avoid this situation. As a startup team, if they cannot effectively cooperate with manufacturers on quality control, they may suffer significant losses in the early stages of market entry.
Through this incident, we see many cross-industry entrepreneurs facing the unfamiliar and chaotic e-cigarette market, encountering two major difficulties when selecting products:
How to choose quality e-liquids?
Due to qualification reasons, not all factories can produce e-liquids, so the number of large manufacturers in China that are truly qualified to produce e-liquids is limited. Therefore, when cross-industry entrepreneurs first look for factories, they often find that the factories responsible for e-liquids and those responsible for devices are usually separate.
To provide users with a good experience, many startup teams may have high hopes of seeking high-quality e-liquid resources from abroad. This meticulous approach to user experience is commendable, but more often than not, in the process of seeking high-quality foreign e-liquid resources, they may encounter issues such as procurement difficulties, high costs, and severe taxes, leading to temporary abandonment of their plans.
After all, this belongs to one of the thirty-four major categories~ After going through all these procedures, the opportunity may have already passed.
In addition to tax policies, another unavoidable issue is that many foreign e-liquids have varying quality, making it difficult to distinguish between them. Non-advanced e-cigarette players can easily be misled. Even if they manage to procure them, they may ultimately face issues of "not fitting" due to differences in taste preferences among smokers from different countries, leading to unintended consequences.
Therefore, in the early stages of entrepreneurship, the safest approach is still to choose domestic e-liquids. By accurately targeting user preferences, they can visit and sample e-liquids from large manufacturers with suitable styles. During this period, it is also essential to clarify whether the e-liquids contain any components banned from sale in China. Since different countries have varying requirements for e-cigarette components, choosing products that cross government red lines could jeopardize the brand's domestic market.
Collaborating manufacturers can be selected from large companies such as Fanhua, Hengxin, Borton, Huabao, Bode, Yixing, Dekang, Yupeng, etc. Partnering with large manufacturers not only ensures quality but also makes payment processes more secure.
How to reduce the leaking rate of "pods"?
The issues of leaking pods and flavor degradation are currently unresolved in the industry. Manufacturers can only reduce defect rates through quality inspections and continuous technological research. The leaking of pods is not related to the e-liquid itself; the main reason lies in the storage equipment for the e-liquid. Even leading companies like McWell cannot avoid leaking and bursting issues. It is reported that a certain super-large manufacturer had a defect rate of up to 30% due to excessive order volume.
Therefore, when selecting partner manufacturers, aspiring cross-industry entrepreneurs should also try to choose large companies like Yijiate and McWell. The leaking rate is closely related to the number of patented technologies, and only large manufacturers have the funds and capabilities to effectively research product technologies, thereby fundamentally enhancing user experience. #p#Pagination Title#e#
In conclusion,
Entrepreneurship is not easy, and crossing industries requires courage. Whether driven by interest or curiosity about new trends, "Internet + e-cigarettes" is an unstoppable trend. As someone who has been deeply involved in the e-cigarette industry for over a decade, I hope this industry can develop more healthily and orderly in China.
As the realization dawns that e-cigarettes are about to revolutionize traditional tobacco, the e-cigarette industry has become a "hot spot" in the eyes of capital. In addition to the keenly perceptive capital players, many internet celebrities and big names have also crossed over into the industry: Cai Yuedong (formerly of Tongdao Daxu), He Chang (founder of Huang Taiji pancakes), Zhu Xiaomu (former No. 1 employee of Luo Yonghao's team), and even Luo himself has recently been confirmed to enter the e-cigarette market.
Initially, at the beginning of the year, Luo Yonghao was merely presenting himself as a representative of Fulu e-cigarettes, but just a few months later, he has directly "headed south" to inspect the supply chain and even posed for photos with the head of Borton.
It is worth noting that Borton is not the original supplier of FLOW. Whether planning to establish a brand new one or joining forces with Zhu Xiaomu, choosing the original supplier is generally more suitable from a cost perspective. However, Luo has traveled to Shenzhen, personally visiting various factories, seemingly dissatisfied with FLOW's products, as some customers have provided negative feedback regarding "leaking oil" after using the products on Weibo.
The "leaking oil" phenomenon has become a concentrated product issue in the industry. Even JUUL, which occupies 70% of the U.S. market, cannot avoid this situation. As a startup team, if they cannot effectively cooperate with manufacturers on quality control, they may suffer significant losses in the early stages of market entry.Through this incident, we see many cross-industry entrepreneurs facing the unfamiliar and chaotic e-cigarette market, encountering two major difficulties when selecting products:
How to choose quality e-liquids?
Due to qualification reasons, not all factories can produce e-liquids, so the number of large manufacturers in China that are truly qualified to produce e-liquids is limited. Therefore, when cross-industry entrepreneurs first look for factories, they often find that the factories responsible for e-liquids and those responsible for devices are usually separate.
To provide users with a good experience, many startup teams may have high hopes of seeking high-quality e-liquid resources from abroad. This meticulous approach to user experience is commendable, but more often than not, in the process of seeking high-quality foreign e-liquid resources, they may encounter issues such as procurement difficulties, high costs, and severe taxes, leading to temporary abandonment of their plans.
After all, this belongs to one of the thirty-four major categories~ After going through all these procedures, the opportunity may have already passed.
In addition to tax policies, another unavoidable issue is that many foreign e-liquids have varying quality, making it difficult to distinguish between them. Non-advanced e-cigarette players can easily be misled. Even if they manage to procure them, they may ultimately face issues of "not fitting" due to differences in taste preferences among smokers from different countries, leading to unintended consequences.
Therefore, in the early stages of entrepreneurship, the safest approach is still to choose domestic e-liquids. By accurately targeting user preferences, they can visit and sample e-liquids from large manufacturers with suitable styles. During this period, it is also essential to clarify whether the e-liquids contain any components banned from sale in China. Since different countries have varying requirements for e-cigarette components, choosing products that cross government red lines could jeopardize the brand's domestic market.
Collaborating manufacturers can be selected from large companies such as Fanhua, Hengxin, Borton, Huabao, Bode, Yixing, Dekang, Yupeng, etc. Partnering with large manufacturers not only ensures quality but also makes payment processes more secure.
How to reduce the leaking rate of "pods"?
The issues of leaking pods and flavor degradation are currently unresolved in the industry. Manufacturers can only reduce defect rates through quality inspections and continuous technological research. The leaking of pods is not related to the e-liquid itself; the main reason lies in the storage equipment for the e-liquid. Even leading companies like McWell cannot avoid leaking and bursting issues. It is reported that a certain super-large manufacturer had a defect rate of up to 30% due to excessive order volume.
Therefore, when selecting partner manufacturers, aspiring cross-industry entrepreneurs should also try to choose large companies like Yijiate and McWell. The leaking rate is closely related to the number of patented technologies, and only large manufacturers have the funds and capabilities to effectively research product technologies, thereby fundamentally enhancing user experience. #p#Pagination Title#e#
In conclusion,
Entrepreneurship is not easy, and crossing industries requires courage. Whether driven by interest or curiosity about new trends, "Internet + e-cigarettes" is an unstoppable trend. As someone who has been deeply involved in the e-cigarette industry for over a decade, I hope this industry can develop more healthily and orderly in China.
