Jirui Vaping Partners with Shenzhen Ertiantang to Promote a Healthy, Fashionable Lifestyle

Recently, Jirui Technology has partnered with Ertiantang Pharmacy. This is another breakthrough for Jirui Technology in first-tier cities, following the signing of OTC channels in Southwest regions such as Chongqing and Chengdu, as well as retail hypermarkets and OTC channels in the Northwest region.

Through this partnership, Jirui Technology's agency brand JAI electronic cigarettes will be available in 60 directly-operated stores of Ertiantang in Shenzhen. Not only will products be sold and promotional materials displayed to help consumers understand electronic cigarettes, but trial samples will also be provided for consumers to experience.

It is understood that Ertiantang is one of the first officially approved pharmaceutical retail chains in the country. Ertiantang focuses on the development of health, environmental protection, and green industries, with its main business covering research, pharmaceuticals, wholesale, medical services, cosmetics, traditional Chinese medicine manufacturing, medicinal cuisine, and the cultivation of medicinal herbs, providing more diverse services to society.

Founded in 2006, Jirui Technology has become a manufacturer with a wide global patent portfolio and core electronic cigarette technology after ten years of development, holding over 4,000 global patents. Its products cover simulation electronic cigarettes, all-in-one electronic cigarettes, supplementary electronic cigarettes, and mechanical electronic cigarettes, and it has established brands such as KIMREE, which focuses on youthful fashion, a brand rooted in traditional Chinese culture, and JAI electronic cigarettes from the UK.

Regarding this cooperation, the purchasing manager of Ertiantang Shenzhen stated, “As a pharmacy, we have very strict control over product quality. Jirui Technology is a well-known electronic cigarette company with strong R&D, innovation, and production capabilities, backed by the Hong Kong-listed company Borton Group, and JAI electronic cigarettes have also been approved by the UK Medicines and Healthcare products Regulatory Agency, which gives us great confidence.”

At the same time, he also expressed, “The health and environmental protection concept represented by JAI aligns with our development philosophy. Moreover, it is so fashionable and exquisite. Additionally, introducing such differentiated electronic cigarette products also aligns with our development goal of providing diverse services to consumers.”

Mr. Feng Shengjun, the head of Jirui Technology's offline channels in China, believes that Shenzhen will be an important base for Jirui electronic cigarettes in the domestic market. He stated that Shenzhen is an innovative city, and health, environmental protection, and fashionable products are very popular among consumers. With Ertiantang's strength in channel terminals, as long as we do a good job in offline promotion of the products, I believe JAI electronic cigarettes will definitely achieve a good market response.