Jirui Vaping Brings a Healthy, Stylish New Concept to Chengdu

After a successful first battle in the Southwest market and signing a distributor for the OTC channel in Chongqing, Jirui's domestic offline channel department has now ventured into the land of abundance—Chengdu for in-depth exploration, and has had good interactions with a local professional OTC channel team, reaching a preliminary cooperation intention.

During the meeting, Mr. Feng, head of Jirui's domestic offline channel department, explained to this professional team the history of e-cigarettes, the background of the Borton Group, the strength of Huizhou Jirui Technology Co., Ltd., the demands and product characteristics of brands like KIMREE, Huashang, and JAI, as well as the layout of the domestic market.

According to Mr. Feng, Jirui Technology was established in 2006 and has been focused on the production, research, and sales of e-cigarettes. In 2015, it was recognized by the National Patent Office as one of the "Top Ten Enterprises in Domestic PCT Applications for 2014," becoming the only company in the e-cigarette industry to be included. After ten years of development, Jirui's products cover simulation e-cigarettes, integrated e-cigarettes, refillable e-cigarettes, and mechanical e-cigarettes, and have established brands like KIMREE, which focuses on youth fashion, Huashang, which is rooted in traditional Chinese culture, and JAI, which originates from the UK.

The OTC channel team has been deeply involved in Chengdu's OTC channels for many years and has established partnerships with many local chain pharmacies, with team leaders having practical experience in operating national OTC channels. The team leader, Mr. Jiang, is not only very interested in Jirui's e-cigarettes, which are more stylish and healthy, but also highly recognizes Jirui's health and fashion concept.

Mr. Jiang stated that as long as the policies are in place and offline promotions are effective, the health-oriented and fashionable JAI e-cigarette products will surely ignite the Chengdu market, creating a model area that can be replicated nationwide.

"We believe that with the help of a professional team, Jirui's e-cigarettes will have a more systematic approach to channel integration and promotion, which will greatly assist in the perfect presentation of the JAI brand's appeal of 'British New Gentleman, Making Home Better' in the OTC channel," said Mr. Feng, head of Jirui's domestic channel department. "It is foreseeable that in the near future, the Southwest market will become a successful pilot for Jirui's e-cigarettes and the entire industry in expanding domestic market channels."