Kuanzhai Kungfu E-Cigarette: A Source of Pride for Chinese Consumers
A few years ago, when Mr. Peng took office at Hubei China Tobacco, the Huanghelou brand rose rapidly from a precarious position in the market. From the openly marketed RMB 3,000 premium cigarette 1916, to the RMB 10,000 commemorative product for QH’s cent
A few years ago, after President Peng of China Tobacco Hubei took office, the previously struggling Huanghelou brand suddenly rose in the market and surged ahead. From 1916, the first sky-high-priced cigarette openly sold at 3,000 yuan per carton, to the 10,000-yuan commemorative cigarette for QH’s centennial celebration, to the Sea-Land-Air series built around a military theme, and even blatantly promotional “career-boosting” cigarettes, the brand could be said to have walked a razor’s edge the whole way. In the end, just before the major-brand landscape was about to solidify, it forcefully carved out a path for Hubei tobacco. Opinions within the industry were mixed, but outside the industry it quickly became famous, with momentum that even overshadowed many traditional leading brands.
In 2015, President Peng’s close partner, Vice President Peng, was transferred from Hubei to Sichuan Industrial Tobacco to take the top position. At that time, Sichuan tobacco industry had long been struggling under the crushing dominance of the neighboring Yunnan tobacco giant, and had even been losing badly in its own provincial market. Meanwhile, both the external market environment and policy environment were completely different from the days when Huanghelou made its breakthrough. It could be said that all the loopholes that Huanghelou had previously exploited through aggressive expansion had by then been firmly closed off. How to lead Sichuan tobacco to achieve another successful breakout was indeed a major challenge.
In the end, they chose to make a clean break from the old products and old brands and launch the entirely new Kuanzhai brand. With the new concept of mixing slim and regular cigarettes in one pack, including both capsule cigarettes and rotating designs, together with effective hype, it achieved major success in the market. Underground cigarette prices once again climbed to the earlier peak seen with 1916. Inheriting that same daring spirit passed on from Huanghelou, the Kuanzhai Kungfu e-cigarette won a glimmer of hope for Sichuan’s local tobacco industry.
After this globally watched conference ended, Xiaoye began thinking that the first to dare “eat the crab” would probably only be Sichuan’s Kuanzhai Kungfu e-cigarette and Henan’s Golden Leaf. Sure enough, today I saw this dazzling gold pack of Kuanzhai New Era. Enough talk—let’s take a good look at it.
In 2015, President Peng’s close partner, Vice President Peng, was transferred from Hubei to Sichuan Industrial Tobacco to take the top position. At that time, Sichuan tobacco industry had long been struggling under the crushing dominance of the neighboring Yunnan tobacco giant, and had even been losing badly in its own provincial market. Meanwhile, both the external market environment and policy environment were completely different from the days when Huanghelou made its breakthrough. It could be said that all the loopholes that Huanghelou had previously exploited through aggressive expansion had by then been firmly closed off. How to lead Sichuan tobacco to achieve another successful breakout was indeed a major challenge.
In the end, they chose to make a clean break from the old products and old brands and launch the entirely new Kuanzhai brand. With the new concept of mixing slim and regular cigarettes in one pack, including both capsule cigarettes and rotating designs, together with effective hype, it achieved major success in the market. Underground cigarette prices once again climbed to the earlier peak seen with 1916. Inheriting that same daring spirit passed on from Huanghelou, the Kuanzhai Kungfu e-cigarette won a glimmer of hope for Sichuan’s local tobacco industry.After this globally watched conference ended, Xiaoye began thinking that the first to dare “eat the crab” would probably only be Sichuan’s Kuanzhai Kungfu e-cigarette and Henan’s Golden Leaf. Sure enough, today I saw this dazzling gold pack of Kuanzhai New Era. Enough talk—let’s take a good look at it.
