Jirui Vaping Devices Partners with Xiandai Pharmaceutical to Enter Northwest OTC Channels (Illustrat

Recently, the well-known domestic e-cigarette company Jirui Technology has partnered with the pharmaceutical channel supplier Shaanxi Xiandai Pharmaceutical Co., Ltd. (hereinafter referred to as Modern Pharmaceutical). Through this collaboration, Jirui Technology and Modern Pharmaceutical will achieve a strong combination of products and channels, mutually attracting and penetrating into differentiated health products and upstream OTC channels. This partnership also marks another significant advancement in Jirui Technology's domestic market channel expansion strategy.

It is understood that Modern Pharmaceutical is a well-known upstream supplier and logistics platform for chain pharmacies in the Northwest region, covering nearly 6,000 pharmaceutical channel terminals in Shaanxi, Gansu, and Ningxia. As a channel provider, Modern Pharmaceutical has always emphasized product quality and after-sales service when introducing products. After negotiations and on-site inspections of Jirui Technology's two large pharmaceutical-grade factories in Huizhou and the Shenzhen marketing center and the headquarters of the Borton Group, Modern Pharmaceutical established a cooperation agreement with Jirui Technology and introduced the JAI e-cigarette, which is represented by Jirui.

Regarding this collaboration, Manager Wei from the procurement department of Modern Pharmaceutical stated that Jirui Technology is a leading enterprise in the domestic e-cigarette industry, excelling in hardware, products, and team aspects. Moreover, its parent company is the Hong Kong-listed China Flavor and Fragrance Group (Borton Group), valued at over 10 billion, ensuring that product quality and after-sales service give us confidence as channel providers.

Manager Wei also mentioned that JAI is a world-leading e-cigarette fashion brand represented by Jirui Technology, with strict quality control. Before hitting the market, it has passed the approval of the UK Medicines and Healthcare products Regulatory Agency. Additionally, JAI's design is stylish and avant-garde, lightweight and exquisite, with a unique and rich flavor. JAI represents the lifestyle concepts of innovation, fashion, quality, environmental protection, health, and safety, which aligns perfectly with our company's advocated health philosophy.

Mr. Feng, the head of offline channels for Jirui Technology in China, stated that we value Modern Pharmaceutical's strength in channel terminals. Through this collaboration, we will complement each other's advantages, mutually benefit, and jointly promote a healthy and fashionable lifestyle.

Both parties agreed to effectively promote product sales and marketing to raise awareness among consumers in the Northwest region about the importance of quitting smoking, switching to alternatives, and controlling smoking.