Consumption Trends Among Gen Z Smokers: Vaping Devices or Heated Tobacco?

 　　With the arrival of 2018, it seems to mark the official debut of the post-2000 generation on the social stage. As they approach adulthood, they have already done many surprising things that make us feel a bit inferior as members of the post-90s generation.

  　　In December 2017, Ms. Liu's daughter, a post-2000 student studying in Canada, rewarded a male live streamer on a platform with 650,000 yuan within three months through various methods like WeChat and Alipay. Ms. Liu sued the live streaming platform for a refund, believing that her daughter, being underage, should be subject to regulation and control by the platform. However, the court found insufficient evidence and ruled that the live streaming platform bore no responsibility. The post-2000 student believed that rewarding streamers was a normal consumption behavior, akin to purchasing luxury goods, and was just ordinary spending.

  　　The last post-90s individuals have turned 18, and the post-2000 generation is stepping onto the stage. At the beginning of the new year, a post-2000 individual made it to the hot search on Weibo.

  　　The 16-year-old CEO Yu Yan became famous for fiercely criticizing adults in the first episode of a certain program. She said, "While I am receiving investments and bonuses worth hundreds of thousands or millions, many adults are still playing Honor of Kings and living a monotonous life with a basic salary for ten years."   　　This statement stirred up a lot of discussions. Netizens expressed that everyone has their own lifestyle and ideas; while one can share their successes and thoughts, it is wrong to criticize others. This also indicates a level of immaturity.

  　　This post-2000 generation has become the focus of social attention as they approach adulthood.

  　　The post-2000 generation is independent, creative, and has their own unique consumption concepts. They dislike being represented and are more demanding regarding products than the post-90s generation. They are willing to go to great lengths for things they like, but they will not pay for poorly made content.

  　　As for tobacco, the post-2000 generation will soon become legal tobacco consumers, and we must pay attention to what they will choose to smoke.

  　　More expensive cigarettes

  　　The post-2000 generation currently has strong purchasing power, and research shows that their pocket money and savings are significantly higher than those of the post-90s generation. Such a consumption environment fosters habits that lead them to choose more expensive cigarettes, indirectly promoting consumption upgrades.

  　　Higher quality cigarettes

  　　The post-2000 generation tends to choose high-quality products in their consumption. Price is not their primary consideration, especially for daily consumer goods like cigarettes, where they pay more attention to product quality and brand, preferring to smoke less but better quality.

  　　More personalized cigarettes

  　　This "personality" may refer to the packaging of the cigarettes, the characteristics of the cigarette sticks, the flavors of the cigarette beads, unique and interesting marketing, etc. Various factors may become considerations for the post-2000 generation, but one thing remains unchanged: "personality" must be unique, different from the norm, and have its own character.

  　　Cigarettes that don't taste like cigarettes

  　　In recent years, various e-cigarettes have emerged, including vapes, water pipes, and heated tobacco products like IQOS... The smoking habits of Chinese smokers have been formed over a long time, but the post-2000 generation is different. They adapt quickly to new things, so they are more likely to learn about and accept products that don't look like traditional cigarettes, often choosing such products due to social trends.

  　　Do you have any post-2000 friends? What are their states like? What unique consumption habits do they have? Feel free to discuss in the comments!