How to source e-cigarettes for Taobao, and how to make money selling e-cigarettes online?
How do you source e-cigarettes for Taobao, and how do you make money selling e-cigarettes online? Good morning everyone, I’m Taobao Academy instructor Liu Jian. In this episode, we’ll talk about how, in just two months, user operations helped grow a Taoba
How to source e-cigarettes for Taobao, and how to make money selling e-cigarettes online? Good morning everyone, I am Liu Jian, a lecturer at Taobao Academy. In this episode of "Nine Points of Information," we will discuss how to increase the monthly sales of a Taobao e-cigarette store from 0 to 100,000 in two months through user operation.
Let me briefly introduce the background of this case. X e-cigarette is a manufacturer that integrates a large number of creative new products for crowdfunding on JD and Taobao. Over three years, the e-cigarette has accumulated many quality suppliers, but has also encountered some problems: some products lack follow-up sales channel solutions after crowdfunding ends, which prevents the products from maximizing their market value, and many original customers cannot efficiently repurchase.
After discovering this pain point, the e-cigarette team attempted to operate customers through social e-commerce. After two weeks of comparing and screening various SaaS tools, they ultimately chose Youzan and launched the "E-Cigarette Selection" store on Youzan in June this year, achieving a monthly sales of 100,000 in just two months.
How did they achieve a monthly sales of 100,000 selling e-cigarettes online? Next, I will explain in three steps:
Step 1: Use personal accounts to cultivate seed users.
After decorating the store, the e-cigarette team listed high-quality products selected through crowdfunding, among which a product called "Little Spicy Strip E-Cigarette" is the most representative. The e-cigarette team found that this product had accumulated over 500 customers through crowdfunding, most of whom were attracted by the e-cigarette product. To lay a solid foundation for private traffic, the e-cigarette operation team contacted each customer one-on-one to understand their feedback on the product. While maintaining customer relationships, they took the opportunity to send friend requests on WeChat to each customer, tagging and grouping the customers who accepted the requests. This primitive method allowed them to retain 90% of the customers on their personal WeChat accounts, achieving initial customer privatization.
Step 2: Use group buying to activate users.
After completing the first step, the e-cigarette team analyzed the current customer retention status and found that they needed a more efficient and interactive way to connect with users. Therefore, they pulled the over 400 seed users they had added into a WeChat group, organizing the group name, rules, and roles to create a necessary community atmosphere. Based on this, they utilized Youzan's group buying feature to initiate a group purchase for e-cigarettes. Because the nature of e-cigarettes inherently has a repurchase attribute, and all group members had previous purchasing experiences, they had already made purchasing decisions. Thus, when a relatively favorable promotional message appeared before them, they naturally couldn't resist pressing the payment button. In the first group buying event, with less than 500 people in the group, the conversion rate reached 30%, effectively activating the seed users.
Step 3: Use distributors for user expansion.
The e-cigarette team places great importance on user operation. Each customer service representative and user is not just a buyer-seller relationship; customer service often has great rapport with customers, and many times, after-sales issues are resolved quickly. Additionally, customer service and group operations note customers' birthdays, reminding them: "Dear, this year is your birthday, and we will include a birthday gift with any purchase." At this time, customers are often touched by this personal touch. For this reason, when the e-cigarette team launched the "Distributor Program" in the second month, the response and engagement from customers were very positive.
How was the first batch of seed distributors recruited?
First, ensure that the distributed products are popular bestsellers. In product selection, the e-cigarette team segmented popular scenes from "living room beauty products" to "outdoor selections," ensuring a 10%-20% distribution commission for each product to guarantee product richness and profitability. Secondly, when selecting distributors, they emphasized the entry threshold, requiring distributors to have purchased or tried the products and to articulate the pros and cons, ensuring that the distribution team understands the products. Thirdly, they focused on the operation of distributors, establishing an "incentive + training" plan, conducting online sales skills and product knowledge training every Monday to help distributors quickly make sales. Through the implementation of the distributor program, the e-cigarette team successfully expanded their sales channels, resulting in over 300 new users, and with the support of distributors, monthly sales exceeded 100,000.
Reflecting on the growth process of the e-cigarette, we find that it has effectively achieved user operation. First, it utilized customer service personal WeChat accounts to cultivate the first wave of seed users, tagging each customer to lay the foundation for private traffic. Second, it activated users by regularly posting new product promotional information in the WeChat group, stimulating old customers to repurchase. Third, it maintained good relationships with old customers and facilitated expansion by recruiting loyal customers as distributors and continuously empowering them, thus growing the store from 0 to a monthly sales of 100,000.
How to source e-cigarettes for Taobao? Perhaps you are already an experienced Taobao store owner, and what you need most is a reliable source for e-cigarettes. Many Taobao e-cigarette sellers struggle because of sourcing issues. Where do most people source e-cigarettes? Many look online at various merchants on Alibaba, but experienced sellers know that the prices on Alibaba can be quite inflated.
Where to source e-cigarettes for Taobao? If you want to do e-cigarette wholesale and distribution, you can add WeChat: vapeos or call: 17682343645.
Let me briefly introduce the background of this case. X e-cigarette is a manufacturer that integrates a large number of creative new products for crowdfunding on JD and Taobao. Over three years, the e-cigarette has accumulated many quality suppliers, but has also encountered some problems: some products lack follow-up sales channel solutions after crowdfunding ends, which prevents the products from maximizing their market value, and many original customers cannot efficiently repurchase.
After discovering this pain point, the e-cigarette team attempted to operate customers through social e-commerce. After two weeks of comparing and screening various SaaS tools, they ultimately chose Youzan and launched the "E-Cigarette Selection" store on Youzan in June this year, achieving a monthly sales of 100,000 in just two months.
How did they achieve a monthly sales of 100,000 selling e-cigarettes online? Next, I will explain in three steps:Step 1: Use personal accounts to cultivate seed users.
After decorating the store, the e-cigarette team listed high-quality products selected through crowdfunding, among which a product called "Little Spicy Strip E-Cigarette" is the most representative. The e-cigarette team found that this product had accumulated over 500 customers through crowdfunding, most of whom were attracted by the e-cigarette product. To lay a solid foundation for private traffic, the e-cigarette operation team contacted each customer one-on-one to understand their feedback on the product. While maintaining customer relationships, they took the opportunity to send friend requests on WeChat to each customer, tagging and grouping the customers who accepted the requests. This primitive method allowed them to retain 90% of the customers on their personal WeChat accounts, achieving initial customer privatization.
Step 2: Use group buying to activate users.
After completing the first step, the e-cigarette team analyzed the current customer retention status and found that they needed a more efficient and interactive way to connect with users. Therefore, they pulled the over 400 seed users they had added into a WeChat group, organizing the group name, rules, and roles to create a necessary community atmosphere. Based on this, they utilized Youzan's group buying feature to initiate a group purchase for e-cigarettes. Because the nature of e-cigarettes inherently has a repurchase attribute, and all group members had previous purchasing experiences, they had already made purchasing decisions. Thus, when a relatively favorable promotional message appeared before them, they naturally couldn't resist pressing the payment button. In the first group buying event, with less than 500 people in the group, the conversion rate reached 30%, effectively activating the seed users.
Step 3: Use distributors for user expansion.
The e-cigarette team places great importance on user operation. Each customer service representative and user is not just a buyer-seller relationship; customer service often has great rapport with customers, and many times, after-sales issues are resolved quickly. Additionally, customer service and group operations note customers' birthdays, reminding them: "Dear, this year is your birthday, and we will include a birthday gift with any purchase." At this time, customers are often touched by this personal touch. For this reason, when the e-cigarette team launched the "Distributor Program" in the second month, the response and engagement from customers were very positive.
How was the first batch of seed distributors recruited?First, ensure that the distributed products are popular bestsellers. In product selection, the e-cigarette team segmented popular scenes from "living room beauty products" to "outdoor selections," ensuring a 10%-20% distribution commission for each product to guarantee product richness and profitability. Secondly, when selecting distributors, they emphasized the entry threshold, requiring distributors to have purchased or tried the products and to articulate the pros and cons, ensuring that the distribution team understands the products. Thirdly, they focused on the operation of distributors, establishing an "incentive + training" plan, conducting online sales skills and product knowledge training every Monday to help distributors quickly make sales. Through the implementation of the distributor program, the e-cigarette team successfully expanded their sales channels, resulting in over 300 new users, and with the support of distributors, monthly sales exceeded 100,000.
Reflecting on the growth process of the e-cigarette, we find that it has effectively achieved user operation. First, it utilized customer service personal WeChat accounts to cultivate the first wave of seed users, tagging each customer to lay the foundation for private traffic. Second, it activated users by regularly posting new product promotional information in the WeChat group, stimulating old customers to repurchase. Third, it maintained good relationships with old customers and facilitated expansion by recruiting loyal customers as distributors and continuously empowering them, thus growing the store from 0 to a monthly sales of 100,000.
How to source e-cigarettes for Taobao? Perhaps you are already an experienced Taobao store owner, and what you need most is a reliable source for e-cigarettes. Many Taobao e-cigarette sellers struggle because of sourcing issues. Where do most people source e-cigarettes? Many look online at various merchants on Alibaba, but experienced sellers know that the prices on Alibaba can be quite inflated.
Where to source e-cigarettes for Taobao? If you want to do e-cigarette wholesale and distribution, you can add WeChat: vapeos or call: 17682343645.
