Vaping device OEM is not the original sin — passing off inferior goods as premium is
Vaping device OEM is not the original sin—passing off inferior goods as premium is. From interviews, the editor learned that there are currently many OEM vaping devices on the market. Many vaping businesses are strongly opposed to such OEM products becaus
Vaping device OEM is not the original sin—passing off inferior goods as premium is. During interviews, we learned that there are currently many OEM vaping devices on the market. Many vaping businesses are strongly resistant to such OEM products because they disrupt the market and break the original pricing system. However, so-called OEM (Original Equipment Manufacturer) vaping devices are not necessarily fake products. Rather, this is a common contract manufacturing model—products are made by a manufacturer according to the trademark holder’s requirements and authorization. In the vaping trade, this means a factory produces vaping devices according to the buyer’s specifications and then applies the buyer’s branding. Today, many large vaping factories in well-known production regions around the world engage in professional OEM manufacturing.
Not all OEM products are inferior goods
OEM vaping products have long been a distinctive feature of China’s imported vaping industry and a product of the sector’s decade-long boom. The years from 2001 to 2011 were regarded as the gold-rush era of China’s vaping industry. At the time, many people positioned imported vaping products as high-end, and consumers lacked understanding of them, so trend-driven consumption, luxury consumption, and group purchases were all common. After 2008, as tariffs continued to decline and China’s vaping market grew rapidly, businesses seeking higher profits discovered the advantages of OEM and began large-scale OEM production. Among them were many operators who passed off inferior goods as premium products in exchange for high profits.
Tang Tongzhu of the Jiangsu Shengguo vaping supply chain said that OEM is actually a very common business phenomenon, and the vaping industry is no exception. Many people associate OEM with low-end or even fake vaping products, but that is unreasonable. The fragmentation of the vaping market is in part due to OEM, and truly traceable products are actually very rare on the market. In his view, everyone is making OEM vaping devices while also criticizing them. OEM is not the original sin—the real problem is passing off inferior goods as premium and confusing fakes with genuine products.
Another reason for the current OEM situation is that the barrier to entry for OEM vaping devices is very low. It seems that as long as you have the money and a sufficient order volume, you can find a manufacturer to produce for you. Mr. Zeng of Mingpinhui said that the current threshold for OEM is too low—almost any vaping business can have products made for itself. This has led to the widespread proliferation of OEM vaping devices on the market and also caused market disorder and a lack of standardization.
OEM vaping devices are extending upstream to control resources
Because most OEM vaping devices are produced by experienced, highly scaled large factories, those factories themselves are quite efficient in both technology and management. Many well-known major factories even have strong brand backgrounds, with the financial strength to hire expert product consultants, purchase the most advanced equipment, and screen procurement throughout the entire production region. This also helps ensure the quality of OEM vaping devices.
In addition to specialized OEM factories, some vaping businesses also seek out excellent well-known manufacturers to produce on their behalf. For manufacturers, this requires importers to provide sufficiently stable, large-volume orders; for importers, having a private-label vaping product with a prestigious pedigree is also a symbol of quality and strength. Such OEM vaping devices are often entry-level products from those excellent manufacturers themselves, with strong quality and lower prices than the manufacturers’ own branded products, making them a great choice for those seeking high value for money.
Many vaping businesses also noted that there are good OEM vaping devices, and the market is not short of successful OEM brands, which can also be a sign of high-quality products.
Future development: product quality and branding are key
At present, although there are many OEM vaping devices on the market, very few can truly develop over the long term. Many brands lack staying power. On the one hand, this is determined by product quality—if quality is unstable, it is difficult for consumers to form repeat purchasing habits. On the other hand, operators often lack long-term planning. When one brand’s sales decline, they immediately shift to the next brand instead of making sustained investment in the existing one.
Zhang Yifan, a Spanish importer of vaping products, said that first, one must start with mid- to low-end products. Current OEM products must stay close to consumers, meaning they must be affordable to those who want to buy them. Second, consumer loyalty toward OEM vaping devices is generally not high, so the cycle for updating branding and labels must be short, and consumer cultivation should be strengthened to create brand guidance. Third, product quality must meet standards. The biggest issue facing OEM vaping devices right now is product quality. As soon as many people hear “OEM vaping device,” they immediately think of fake products, which is unreasonable. Fourth, consumer groups must be accurately targeted, while constantly keeping up with consumer preferences. #p#分页标题#e#
In addition, Huang Shuiyun of Shengshi Vaping said that OEM vaping device operators should not focus only on immediate profits or pass off inferior goods as premium. They should take a longer-term view. Products should emphasize value for money, while packaging can be made more fashionable and personalized.
This is an era of branding and personalized consumption. People pay more attention to brands and how well they fit their own identity, and only by appealing to consumers can products truly move in the market. OEM vaping devices are not inherently fake products, but if their promotion involves misleading consumers by imitating famous brands, that constitutes unfair competition. This will negatively affect both branding and reputation. Only by building one’s own brand and ensuring stable product quality can a business go further. If you are interested in making your first fortune in the vaping industry, you can contact WeChat: vapeos or call: 17682343645
Not all OEM products are inferior goods
OEM vaping products have long been a distinctive feature of China’s imported vaping industry and a product of the sector’s decade-long boom. The years from 2001 to 2011 were regarded as the gold-rush era of China’s vaping industry. At the time, many people positioned imported vaping products as high-end, and consumers lacked understanding of them, so trend-driven consumption, luxury consumption, and group purchases were all common. After 2008, as tariffs continued to decline and China’s vaping market grew rapidly, businesses seeking higher profits discovered the advantages of OEM and began large-scale OEM production. Among them were many operators who passed off inferior goods as premium products in exchange for high profits.Tang Tongzhu of the Jiangsu Shengguo vaping supply chain said that OEM is actually a very common business phenomenon, and the vaping industry is no exception. Many people associate OEM with low-end or even fake vaping products, but that is unreasonable. The fragmentation of the vaping market is in part due to OEM, and truly traceable products are actually very rare on the market. In his view, everyone is making OEM vaping devices while also criticizing them. OEM is not the original sin—the real problem is passing off inferior goods as premium and confusing fakes with genuine products.
Another reason for the current OEM situation is that the barrier to entry for OEM vaping devices is very low. It seems that as long as you have the money and a sufficient order volume, you can find a manufacturer to produce for you. Mr. Zeng of Mingpinhui said that the current threshold for OEM is too low—almost any vaping business can have products made for itself. This has led to the widespread proliferation of OEM vaping devices on the market and also caused market disorder and a lack of standardization.
OEM vaping devices are extending upstream to control resources
Because most OEM vaping devices are produced by experienced, highly scaled large factories, those factories themselves are quite efficient in both technology and management. Many well-known major factories even have strong brand backgrounds, with the financial strength to hire expert product consultants, purchase the most advanced equipment, and screen procurement throughout the entire production region. This also helps ensure the quality of OEM vaping devices.
In addition to specialized OEM factories, some vaping businesses also seek out excellent well-known manufacturers to produce on their behalf. For manufacturers, this requires importers to provide sufficiently stable, large-volume orders; for importers, having a private-label vaping product with a prestigious pedigree is also a symbol of quality and strength. Such OEM vaping devices are often entry-level products from those excellent manufacturers themselves, with strong quality and lower prices than the manufacturers’ own branded products, making them a great choice for those seeking high value for money.
Many vaping businesses also noted that there are good OEM vaping devices, and the market is not short of successful OEM brands, which can also be a sign of high-quality products.
Future development: product quality and branding are key
At present, although there are many OEM vaping devices on the market, very few can truly develop over the long term. Many brands lack staying power. On the one hand, this is determined by product quality—if quality is unstable, it is difficult for consumers to form repeat purchasing habits. On the other hand, operators often lack long-term planning. When one brand’s sales decline, they immediately shift to the next brand instead of making sustained investment in the existing one.Zhang Yifan, a Spanish importer of vaping products, said that first, one must start with mid- to low-end products. Current OEM products must stay close to consumers, meaning they must be affordable to those who want to buy them. Second, consumer loyalty toward OEM vaping devices is generally not high, so the cycle for updating branding and labels must be short, and consumer cultivation should be strengthened to create brand guidance. Third, product quality must meet standards. The biggest issue facing OEM vaping devices right now is product quality. As soon as many people hear “OEM vaping device,” they immediately think of fake products, which is unreasonable. Fourth, consumer groups must be accurately targeted, while constantly keeping up with consumer preferences. #p#分页标题#e#
In addition, Huang Shuiyun of Shengshi Vaping said that OEM vaping device operators should not focus only on immediate profits or pass off inferior goods as premium. They should take a longer-term view. Products should emphasize value for money, while packaging can be made more fashionable and personalized.
This is an era of branding and personalized consumption. People pay more attention to brands and how well they fit their own identity, and only by appealing to consumers can products truly move in the market. OEM vaping devices are not inherently fake products, but if their promotion involves misleading consumers by imitating famous brands, that constitutes unfair competition. This will negatively affect both branding and reputation. Only by building one’s own brand and ensuring stable product quality can a business go further. If you are interested in making your first fortune in the vaping industry, you can contact WeChat: vapeos or call: 17682343645
