A Vape Shop Owner Born in the 1990s: In Business, Choosing the Right Industry Matters More Than Hard
I’ve been in the vaping business for nearly a year. When I first started, my family strongly discouraged me, worried I would waste the money I had saved with difficulty. Looking back now, that decision was not wrong. I expanded from one store to three, mo
Having been in the e-cigarette business for nearly a year, I remember when I first started, my family advised me against it, saying that I had saved some money and shouldn't squander it. Looking back now, my choice last year was not wrong. I went from one store to three stores, from breaking even to doubling my monthly profits. The various entrepreneurial experiences over the past two years have taught me that in business, choosing the right industry is more important than hard work.
At the beginning of 2019, after the restaurant I opened with a friend went bankrupt, I used all the remaining money to invest in opening the first e-cigarette specialty store in the city. At that time, there was only one e-cigarette store in the entire city, and I opened with a mix of anticipation and doubt.
The turning point came in the second week after opening, when several old customers brought many new friends to buy pods. Later, these new friends introduced other friends, and besides those who came directly to the store to purchase, many friends also called to inquire about buying. This situation lasted for nearly a month, and by then, I had already earned back my investment and started making a profit.
Here, I want to share some experiences with friends who are preparing to open a store. First, when choosing a franchise brand, be sure to compare several options and choose top-ranked brands like RELX, MOTI, or YOOZ, each with its own strengths. You can personally visit physical stores to compare them. Secondly, I recommend opening a store in a shopping mall; compared to roadside stores, there is a denser crowd and more advantageous consumption scenarios. Also, and most importantly, you must be extremely familiar with and knowledgeable about the products, including the flavors of the pods and throat hit. Only then can you provide detailed introductions to customers, especially for the RELX brand, which has a wide variety of flavors, each with different tastes. When you can speak confidently about them, customers will have enough trust in you, leading to successful transactions.
Last year, I opened my second and third e-cigarette specialty stores in nearby county-level cities. The business in December alone was enough to break even. Although other brands' stores have also opened in the city, the concept of "first come, first served" still holds true, and the loyal customers I accumulated previously are a significant asset. I believe that as the pandemic ends, the market will gradually recover, and the spring for young entrepreneurs like us will surely come!
After the pandemic's "big test," the e-cigarette industry will undergo a process of survival of the fittest, becoming increasingly stable and welcoming a spring, which is undoubtedly a great opportunity for entry. Friends interested in e-cigarette specialty stores can contact the official WeChat [huoqi66] for more details.
At the beginning of 2019, after the restaurant I opened with a friend went bankrupt, I used all the remaining money to invest in opening the first e-cigarette specialty store in the city. At that time, there was only one e-cigarette store in the entire city, and I opened with a mix of anticipation and doubt.
The turning point came in the second week after opening, when several old customers brought many new friends to buy pods. Later, these new friends introduced other friends, and besides those who came directly to the store to purchase, many friends also called to inquire about buying. This situation lasted for nearly a month, and by then, I had already earned back my investment and started making a profit.
Here, I want to share some experiences with friends who are preparing to open a store. First, when choosing a franchise brand, be sure to compare several options and choose top-ranked brands like RELX, MOTI, or YOOZ, each with its own strengths. You can personally visit physical stores to compare them. Secondly, I recommend opening a store in a shopping mall; compared to roadside stores, there is a denser crowd and more advantageous consumption scenarios. Also, and most importantly, you must be extremely familiar with and knowledgeable about the products, including the flavors of the pods and throat hit. Only then can you provide detailed introductions to customers, especially for the RELX brand, which has a wide variety of flavors, each with different tastes. When you can speak confidently about them, customers will have enough trust in you, leading to successful transactions.
Last year, I opened my second and third e-cigarette specialty stores in nearby county-level cities. The business in December alone was enough to break even. Although other brands' stores have also opened in the city, the concept of "first come, first served" still holds true, and the loyal customers I accumulated previously are a significant asset. I believe that as the pandemic ends, the market will gradually recover, and the spring for young entrepreneurs like us will surely come!
After the pandemic's "big test," the e-cigarette industry will undergo a process of survival of the fittest, becoming increasingly stable and welcoming a spring, which is undoubtedly a great opportunity for entry. Friends interested in e-cigarette specialty stores can contact the official WeChat [huoqi66] for more details.
