What are the difficulties in transforming from e-cigarette OEM to an in-house e-cigarette brand?
What are the difficulties in transforming from e-cigarette OEM to an in-house e-cigarette brand? China’s e-cigarette market entered a boom period in 2019, and more and more capital has been flowing into the industry. Recently, it was even reported that Sm
What are the difficulties in transforming from e-cigarette OEM to an in-house e-cigarette brand? The domestic e-cigarette market experienced an explosive growth period in 2019, with increasing capital entering the e-cigarette industry. Recently, I heard that Smartisan Technology is also looking for e-cigarette OEMs and manufacturers. Many domestic e-cigarette companies have been engaged in e-cigarette OEM and manufacturing, but very few have developed into significant brands. Having been in the e-cigarette industry for many years, I have seen many e-cigarette OEMs go out of business. Today, I dare to analyze the difficulties in transforming from e-cigarette OEM to an in-house e-cigarette brand.
Every creator hopes to eventually have their own brand to control pricing and the market. However, the e-cigarette market has never lacked OEM products, and the low entry barrier allows every creator to have a brand dream when they initially choose to make e-cigarette OEM products.
To create a lasting brand, operators must undergo changes in three dimensions: thinking, customer positioning, and product.
The first change is that the operator's mindset must shift. Creating a proprietary brand is not something that can be achieved with a single production run or order; a brand has a soul. Initial e-cigarette OEM products often reference others' designs, but when it comes to the brand level, trying to save money by avoiding design will hinder development.
The second change is in customer positioning. Originally, when a customer placed an order of 100,000 or 200,000, you might think they would sell out easily, but you never knew what work they did behind the scenes to build a consumer system and had never researched who their consumers were. After transitioning to a brand, many people find that customers shift from B2B to B2C, and you need to consider what the end consumers' needs are and what kind of products they truly want to buy. This shift in demand requires the product to change accordingly, prompting you to think about what products can meet your desired users' needs.
The third change is in product design. After identifying customer positioning, product design must align with the needs of this segmented market consumer group. The current market is not lacking in products; to get consumers to choose you, there are many details to consider, even the placement of a small label, its shape, and how it is affixed are very important.
Building a brand in e-cigarettes is a long process. The day you decide to do something for yourself is the day you can start building your brand. If you are interested in discussing e-cigarette brands or OEM, please contact WeChat: vapeos or call: 17682343645
Every creator hopes to eventually have their own brand to control pricing and the market. However, the e-cigarette market has never lacked OEM products, and the low entry barrier allows every creator to have a brand dream when they initially choose to make e-cigarette OEM products.
To create a lasting brand, operators must undergo changes in three dimensions: thinking, customer positioning, and product.
The first change is that the operator's mindset must shift. Creating a proprietary brand is not something that can be achieved with a single production run or order; a brand has a soul. Initial e-cigarette OEM products often reference others' designs, but when it comes to the brand level, trying to save money by avoiding design will hinder development.The second change is in customer positioning. Originally, when a customer placed an order of 100,000 or 200,000, you might think they would sell out easily, but you never knew what work they did behind the scenes to build a consumer system and had never researched who their consumers were. After transitioning to a brand, many people find that customers shift from B2B to B2C, and you need to consider what the end consumers' needs are and what kind of products they truly want to buy. This shift in demand requires the product to change accordingly, prompting you to think about what products can meet your desired users' needs.
The third change is in product design. After identifying customer positioning, product design must align with the needs of this segmented market consumer group. The current market is not lacking in products; to get consumers to choose you, there are many details to consider, even the placement of a small label, its shape, and how it is affixed are very important.Building a brand in e-cigarettes is a long process. The day you decide to do something for yourself is the day you can start building your brand. If you are interested in discussing e-cigarette brands or OEM, please contact WeChat: vapeos or call: 17682343645
