Lu Ping: Building a Premium Chinese Brand Through Brand Strength

 

Introduction: Lu Ping, Deputy General Manager of Hunan Tobacco Industrial Co., Ltd., pointed out that integrity is an important aspect of culture.

  According to Chinese electronic cigarette news: A calm tone and relatively fast speech... This was the first impression the reporter had of Lu Ping, a representative of the 12th National People's Congress and Deputy General Manager of Hunan Tobacco Industrial Co., Ltd., during her first visit to Beijing for the National People's Congress.   Entering the Great Hall of the People as a representative for the first time, Lu Ping felt proud but was more grateful: grateful for the trust of the people and for this great era.   "The Two Sessions are beautiful because they are concise and efficient; great ceremonies must be simple." As a female representative, Lu Ping expressed her feelings about attending the Two Sessions with a word full of emotion: "beauty." In her view, the "Chinese Dream" ignites the ideal sentiments of 1.3 billion people.   "If I had to express my understanding of a beautiful China in one word, I would say 'harmony.'" Lu Ping said, "Harmony culture is our traditional culture, reflecting harmony, win-win, and sustainable development, where differences coexist, and we seek benefits while avoiding harm, promoting good and suppressing evil."   During the deliberation of the Hunan delegation, Premier Li Keqiang emphasized the need to focus on achieving transformation and development, promoting innovation-driven growth, and addressing people's livelihood issues. Lu Ping believes that to achieve transformation and development, we must first change our way of thinking, transitioning from the agricultural and industrial age mindset to that of the information age, from extensive thinking to intensive thinking, and from resource-driven to capability-driven, placing greater emphasis on intangible assets, intellectual resources, and innovation. At the same time, we must also pay more attention to the harmonious unity and sustainable development of the economy, society, and environment.   "Integrity is an important aspect of harmony culture." In a suggestion brought to the Two Sessions, Lu Ping proposed to build a Chinese integrity brand centered on integrity, spreading modern Chinese values to the world; the government should establish a social integrity database to collect the integrity records of enterprises, social organizations, and citizens, and establish a mechanism for punishing dishonesty, so that individuals cherish their integrity from the heart.   Lu Ping believes that the most important relationships are those of "harmony" between people and nature, people and society, and people and people. Only harmony can lead to beauty. In modern enterprises, while competing, we should emphasize cooperation, forming a relationship of "competitive cooperation." Over the past decade of development in Hunan's tobacco industry, cooperation has occurred with tobacco industries in Hebei, Shaanxi, and others, as well as restructuring with Ningxia Wuzhong Cigarette Factory and Jilin Siping Cigarette Factory, and collaborations with Philip Morris International and Panamanian tobacco companies. This series of measures has promoted the sustainable and healthy development of enterprises.   When discussing brands, Lu Ping first rationally analyzes the experiences of international companies in brand operations, discussing differences in product, price, channel, promotion, policy, and public relations, as well as the discourse power of brands and consumer choice. Then, she emotionally states: "The beauty of a brand must first have personality; this applies to literature and art, as well as products. Without personality, there is no beauty." She believes that if one only focuses on the tangible while neglecting the intangible, it is difficult to create a classic brand. "Why is it so hard to find masters in this era? Because many people are eager to 'seek outward' without truly 'seeking inward,' without sincerely experiencing and interpreting this world," Lu Ping said.   The relationship between individuals and systems, enterprises and society, industries and the nation should also reflect the relationship of "harmony." Lu Ping said: "When the ability to meet demand exceeds demand, the system is a great one; when both are equal, the system is mediocre; when the ability to meet demand is less than demand, it is a system that cannot nourish individuals." She believes that the tobacco industry is an ecological system that nourishes every individual within it, and individuals also have the responsibility to contribute more to the industry and the nation.