China e-cigarette news: Well-known e-cigarette company blu eCigs has already achieved huge success in the US market. blu eCigs is now focusing its efforts on entering the UK market...
According to news from the Chinese electronic cigarette industry, the well-known electronic cigarette company blu eCigs has achieved great success in the U.S. market. blu eCigs is currently focusing on entering the UK market, which has reached a total value of $2 billion.
To expand into this lucrative market, blu eCigs has partnered with UK entertainment companies to sell electronic cigarettes at live music venues and run exclusive advertisements. Additionally, the company collaborates with various entertainment stars to insert subtle advertisements into various programs.
According to a report from the UK Retail Times on August 6, the UK Academy Music Group (AMG) and Live Nation Entertainment have signed a partnership agreement with the well-known U.S. electronic cigarette brand blu eCigs, allowing the latter to sell electronic cigarettes to audiences at live music venues.
blu eCigs is the best-selling electronic cigarette brand in the U.S. and, after becoming the official electronic cigarette partner of AMG, will sell electronic cigarettes at 15 music venues while also running exclusive advertisements on-site.
The partnership agreement is valid until 2016 and covers music venues in London, Birmingham, Manchester, Oxford, Liverpool, and more.
Jacob Fuller, CEO of blu eCigs, stated: “The AMG Group and Live Nation host the world’s largest music events, and this partnership will provide us with a great opportunity to interact with adult music lovers in the UK. Many audience members do not want to miss the pleasure of enjoying music while smoking. Now, they can enjoy the dual pleasure of music and smoking without the disturbance of tobacco smoke by using electronic cigarettes. Through this partnership, we will significantly enhance our brand awareness and customer loyalty.”
blu eCigs uses cutting-edge technology to produce electronic cigarettes, and its minimalist black design with bright blue tips is quite eye-catching. Blu eCigs has launched a disposable electronic cigarette priced at £5.99, as well as reusable electronic cigarettes, including the £14.99 blu Starter Kit and the £19.99 blu Premium Kit, among others.
In addition to collaborating with AMG, blu eCigs is also partnering with other entertainment companies and stars to fully build its brand influence in the UK.
CEO Fuller expects that by the end of this year, Blu eCigs will achieve sales of £20 million in the UK, and reach £100 million by the end of 2015. He pointed out that tobacco is a $700 billion industry, and the potential of electronic cigarettes may surpass that of traditional cigarettes. Just as digital cameras and mobile phones have transformed the telecommunications and film industries, electronic cigarettes will also disrupt the tobacco industry.
