Vape Culture Promotion Should Focus on Brand Building

 　　At some point, a saying emerged among us: "the foreign moon is rounder," which essentially reflects our country's past shortcomings in certain technologies and quality, leading to a frenzy of brand chasing. We all know that a brand is a mark of recognition, a symbol of spirit, and a value concept; it is the core embodiment of superior quality. The same goes for e-cigarette products; although there may be products that become popular for a time, ultimately, the best-selling products come from manufacturers with strong brand establishment. They can continuously strengthen themselves in the process of cultivating and creating their brand, making their brand more rooted in the hearts of vapers.

  　　Looking at our national conditions, CCTV has long aired a program called "CCTV National Brand Plan." It is based on the mainstream media of the "national platform," seeking, discovering, and cultivating brands that can represent today's national strength of China, representing the world's second-largest economy in global competition and international affairs. This has provided strong support for the development of China's economy and enterprises.   　　Although many among us prefer the purchasing style of foreigners (practical, comfortable), very few actually achieve this; more people choose to believe in the power of brands, thinking that what brands produce is good. We vapers know that 95% of e-cigarette products are manufactured in China, but the vaping culture is indeed more developed abroad. E-cigarette manufacturers have also turned "foreign trade" into an important direction for their development, which directly leads many e-cigarette manufacturers to promote their products domestically based on the habitual thinking of promoting products abroad, neglecting the power of branding. This has resulted in dismal domestic sales. If these manufacturers had a strong brand awareness, I believe they would not have fallen into such a situation.   　　Not just e-cigarette products, but many practical small products in our lives have faded into obscurity in the tide of products due to the lack of brand-building concepts. I believe that in the current robust growth of vape culture, whichever e-cigarette manufacturer builds its brand well, allowing us to better understand their brand, will certainly make their vape products our targets for purchase and discussion in the future.