What Makes the ammo Vape So Good? Sold Out in Pre-Orders Before Launch
On April 16, one month after the 3.15 consumer rights gala named and criticized the industry, the IECIE vape expo, the first major exhibition of the vaping industry, came to a close. Despite the criticism from the 3.15 program, the huge crowds and number
On April 16, a month after being named in the 315 Gala, the first large-scale exhibition of the e-cigarette industry, IECIE, concluded.
Despite the criticisms from the 3.15 Gala, the massive foot traffic and exhibitors at the IECIE e-cigarette exhibition did not diminish. According to the organizers, this year's IECIE, the 5th e-cigarette exhibition, reached the largest scale ever. The Shenzhen Convention and Exhibition Center covered a total area of 40,000 square meters, with over 1,500 e-cigarette, new tobacco, and related upstream and downstream enterprises from more than 45 countries and regions participating, with the number of brands exceeding 1,800.
Exhibitors ranged from upstream lithium batteries and hardware machine tools to downstream assembly and e-liquid production, covering almost all aspects of the industry chain. Of course, the most eye-catching were the pod-style e-cigarettes.
Brands like Huoqi, RELX, Flow, YOOZ, and MOTI showcased their proud products. However, despite the numerous brands present, the products were largely similar, with severe homogenization and not much surprise.
Until April 15 at 1 PM, Huoqi announced its latest product, ammo-LT, at its launch event.
The event was attended by leaders including Director Zhang from the Burton Group, President Zhang of the E-Cigarette Association, Chairman Fan of Huoqi, and CEO Ma. Notably, young actor Chen Bingqiang, who played the character Zhu Ganglie in Stephen Chow's "Journey to the West: Conquering the Demons," also attended the launch event to endorse ammo.
The appearance of celebrities naturally attracted a lot of attention to Huoqi's launch event. Additionally, this was the first time the ammo series products were showcased at an exhibition, and once revealed, they immediately became the focus of the event.
Here are the official specifications for the ammo-LT:
Vape pen parameters
Output method: Full power output
Battery capacity: 360mAh
Charging time: 45-60 minutes
Puffs per full charge: 350-400 puffs
Vape pen weight: 45g
Vape pen dimensions: 78.5mm (95mm with pod) * 23.5mm * 12mm
Material: Zinc alloy + POM
Pod parameters
Pod capacity: 1.8ml
Resistance of heating wire: 1.3Ω ± 0.15Ω
Puffs per pod: 500-600 puffs
Main ingredients: Natural plant glycerin, medical-grade propylene glycol, nicotine, natural flavors
Nicotine salt content: 5%
Pod flavors: 12 types
At the launch event, Chief Engineer Mr. Duan also provided a detailed introduction and explanation of ammo.
The overall design of ammo-LT is simple and business-like, with rounded ends, compact and pleasing, and pocket-sized without the awkward length of pen-style vapes. Despite its small size, the vape pen weighs 45g, giving it a substantial feel. This is because the ammo body is made of zinc alloy, unlike typical plastic materials, balancing hardness and weight.
The external matte surface finish enhances the texture while feeling soft and comfortable in hand, and it prevents fingerprints. The body structure is simple and practical, with a dark gold logo on the front that resembles the smart car emblem. Below the logo is a long oval-shaped indicator light, the back features manufacturer information, and the bottom has a USB charging port compatible with Android phones for everyday use.
The battery capacity of the vape pen is 360mAh, allowing for 250-300 puffs on a full charge. Notably, the pod features a wedge-shaped design, tapering from 12mm to 4.5mm at the mouthpiece, allowing for a better fit to the curvature of the lips. #p#分页标题#e#
Additionally, ammo uses a magnetic suction mode, making it very easy to insert the pod; just a gentle push will draw it into the vape pen, and upon successful connection, a "click" sound is heard, and the indicator light flashes white to indicate a successful connection.
Thanks to the accumulation of past products, ammo launched with 12 flavors, which is relatively rare. The flavors include common fruit flavors like mung bean smoothie, blueberry burst, watermelon, tropical mango, golden pineapple, and cool lychee, as well as more novel flavors like icy mint, ice surface red dew, almond, betel nut, and Sichuan north loquat. Coupled with ammo's atomization effect, the throat hit is moderate, the vapor is delicate, and the taste is smooth, with just the right draw resistance.
At the end of the launch event, Chairman Fan of Huoqi provided a detailed introduction to the history of Huoqi.
Unlike other emerging brands, Huoqi has a long history.
Huoqi is an e-cigarette brand under the Hong Kong-listed Burton Group. In 2015, Burton Group acquired the entire stake of e-cigarette company Kimree, Inc. for 750 million yuan, officially entering the e-cigarette business. Kimree, founded in 2006, was one of the earliest e-cigarette manufacturing factories, with clients including Marlboro's parent company Altria, making it the second-largest e-cigarette manufacturer globally. Additionally, it ranks second in the number of e-cigarette patent applications and was the first e-cigarette company to go public in the U.S.! After acquiring Kimree, Burton quickly launched its own e-cigarette brand—Huoqi. It can be said that Huoqi was born with a golden key. Leveraging the R&D advantages of Burton and Kimree, Huoqi has developed numerous products, including the ECS replaceable pod vape, GS5.0 heat-not-burn device, and the Xiaolatia disposable e-cigarette, with ammo being another powerful product launched in 2019.
In addition, Huoqi's CEO Ma has also been interviewed by major domestic brands. In the interview, Ma stated that currently, the competition is focused on marketing and channel development, while in the medium to long term, the competition in the e-cigarette industry will be about products and brands. Huoqi will continue to prioritize product quality and provide better service and support for distributors and customers!
Perhaps it is precisely because of Huoqi's precise grasp of products and users, along with its expanding brand influence, that many distributors signed strategic cooperation agreements at the launch event. In fact, according to our internal sources, two months before ammo was even produced, it was already fully booked with advance payments, and it was even sold to Taiwan and Malaysia.
Despite the criticisms from the 3.15 Gala, the massive foot traffic and exhibitors at the IECIE e-cigarette exhibition did not diminish. According to the organizers, this year's IECIE, the 5th e-cigarette exhibition, reached the largest scale ever. The Shenzhen Convention and Exhibition Center covered a total area of 40,000 square meters, with over 1,500 e-cigarette, new tobacco, and related upstream and downstream enterprises from more than 45 countries and regions participating, with the number of brands exceeding 1,800.
Exhibitors ranged from upstream lithium batteries and hardware machine tools to downstream assembly and e-liquid production, covering almost all aspects of the industry chain. Of course, the most eye-catching were the pod-style e-cigarettes.
Brands like Huoqi, RELX, Flow, YOOZ, and MOTI showcased their proud products. However, despite the numerous brands present, the products were largely similar, with severe homogenization and not much surprise.
Until April 15 at 1 PM, Huoqi announced its latest product, ammo-LT, at its launch event.
The event was attended by leaders including Director Zhang from the Burton Group, President Zhang of the E-Cigarette Association, Chairman Fan of Huoqi, and CEO Ma. Notably, young actor Chen Bingqiang, who played the character Zhu Ganglie in Stephen Chow's "Journey to the West: Conquering the Demons," also attended the launch event to endorse ammo.
The appearance of celebrities naturally attracted a lot of attention to Huoqi's launch event. Additionally, this was the first time the ammo series products were showcased at an exhibition, and once revealed, they immediately became the focus of the event.
Here are the official specifications for the ammo-LT:
Vape pen parameters
Output method: Full power output
Battery capacity: 360mAh
Charging time: 45-60 minutes
Puffs per full charge: 350-400 puffs
Vape pen weight: 45g
Vape pen dimensions: 78.5mm (95mm with pod) * 23.5mm * 12mm
Material: Zinc alloy + POM
Pod parameters
Pod capacity: 1.8ml
Resistance of heating wire: 1.3Ω ± 0.15Ω
Puffs per pod: 500-600 puffs
Main ingredients: Natural plant glycerin, medical-grade propylene glycol, nicotine, natural flavors
Nicotine salt content: 5%
Pod flavors: 12 types
At the launch event, Chief Engineer Mr. Duan also provided a detailed introduction and explanation of ammo.
The overall design of ammo-LT is simple and business-like, with rounded ends, compact and pleasing, and pocket-sized without the awkward length of pen-style vapes. Despite its small size, the vape pen weighs 45g, giving it a substantial feel. This is because the ammo body is made of zinc alloy, unlike typical plastic materials, balancing hardness and weight.
The external matte surface finish enhances the texture while feeling soft and comfortable in hand, and it prevents fingerprints. The body structure is simple and practical, with a dark gold logo on the front that resembles the smart car emblem. Below the logo is a long oval-shaped indicator light, the back features manufacturer information, and the bottom has a USB charging port compatible with Android phones for everyday use.
The battery capacity of the vape pen is 360mAh, allowing for 250-300 puffs on a full charge. Notably, the pod features a wedge-shaped design, tapering from 12mm to 4.5mm at the mouthpiece, allowing for a better fit to the curvature of the lips. #p#分页标题#e#
Additionally, ammo uses a magnetic suction mode, making it very easy to insert the pod; just a gentle push will draw it into the vape pen, and upon successful connection, a "click" sound is heard, and the indicator light flashes white to indicate a successful connection.
Thanks to the accumulation of past products, ammo launched with 12 flavors, which is relatively rare. The flavors include common fruit flavors like mung bean smoothie, blueberry burst, watermelon, tropical mango, golden pineapple, and cool lychee, as well as more novel flavors like icy mint, ice surface red dew, almond, betel nut, and Sichuan north loquat. Coupled with ammo's atomization effect, the throat hit is moderate, the vapor is delicate, and the taste is smooth, with just the right draw resistance.
At the end of the launch event, Chairman Fan of Huoqi provided a detailed introduction to the history of Huoqi.
Unlike other emerging brands, Huoqi has a long history.
Huoqi is an e-cigarette brand under the Hong Kong-listed Burton Group. In 2015, Burton Group acquired the entire stake of e-cigarette company Kimree, Inc. for 750 million yuan, officially entering the e-cigarette business. Kimree, founded in 2006, was one of the earliest e-cigarette manufacturing factories, with clients including Marlboro's parent company Altria, making it the second-largest e-cigarette manufacturer globally. Additionally, it ranks second in the number of e-cigarette patent applications and was the first e-cigarette company to go public in the U.S.! After acquiring Kimree, Burton quickly launched its own e-cigarette brand—Huoqi. It can be said that Huoqi was born with a golden key. Leveraging the R&D advantages of Burton and Kimree, Huoqi has developed numerous products, including the ECS replaceable pod vape, GS5.0 heat-not-burn device, and the Xiaolatia disposable e-cigarette, with ammo being another powerful product launched in 2019.
In addition, Huoqi's CEO Ma has also been interviewed by major domestic brands. In the interview, Ma stated that currently, the competition is focused on marketing and channel development, while in the medium to long term, the competition in the e-cigarette industry will be about products and brands. Huoqi will continue to prioritize product quality and provide better service and support for distributors and customers!
Perhaps it is precisely because of Huoqi's precise grasp of products and users, along with its expanding brand influence, that many distributors signed strategic cooperation agreements at the launch event. In fact, according to our internal sources, two months before ammo was even produced, it was already fully booked with advance payments, and it was even sold to Taiwan and Malaysia.
