VOOPOO enters the domestic market: Can this vape giant reshape the industry?
VOOPOO, an e-cigarette brand that acquired the U.S. premium e-cigarette WOODYVAPES, operates in 200 countries and regions worldwide, set a global single-product sales record of 4 million units in 2017, and pioneered the quick-draw concept, has recently la
VOOPOO, which acquired the high-end American e-cigarette brand WOODYVAPES, has a business presence in over 200 countries and regions. In 2017, it set a global record with sales of 4 million units for a single product and pioneered the concept of 'instant inhale'. Recently, VOOPOO has launched several new pod products aimed at the domestic market, intending to introduce its mature overseas e-cigarette technology and concepts to China. The adjustments in VOOPOO's product strategy and marketing tactics may significantly impact the future landscape of the domestic e-cigarette industry.
Castle in the air or grounded?
Currently, most emerging brands are using internet marketing strategies to break through the so-called market demand. However, e-cigarettes are ultimately an evolution of the traditional tobacco industry and not a fleeting hype that can sustain itself. Only by genuinely focusing on technology and product innovation, and taking responsibility towards consumers and society, can sustainable brand appeal be created.
Thus, as a vice-chairman unit of the Electronic Cigarette Industry Committee of the China Electronic Commerce Association, the founding team of VOOPOO has expressed its belief that 'technological innovation can bring a better life to humanity, and the source of innovation is love and responsibility.'
From its inception, VOOPOO has established a vision of 'becoming a high-tech enterprise rooted in love, pursuing innovation, and only doing meaningful things for human society.' Just as the VOOPOO brand logo symbolizes 'infinity', the concepts of 'innovation and health' are integrated into every aspect of product development and marketing promotion, continuously pursuing technological innovation, allowing VOOPOO to rapidly grow into a leading overseas brand. According to a user rating from a reputable UK e-cigarette media outlet, the VOOPOO DRAG series products received 19.48% of the votes, ranking first globally.
Refusing to be a 'speaker', becoming a 'practitioner'
Establishing the correct brand philosophy is just one of the basic elements for e-cigarette companies to differentiate their brand positioning. Truly mastering core technology and possessing product development and innovation capabilities are fundamental to establishing a foothold. The current chaos in the domestic e-cigarette market can be attributed to the widespread perception of 'low barriers to entry': both the public and aspiring entrepreneurs believe that e-cigarettes have a simple structure, and that they can produce them by simply finding a factory to assemble the shell, battery, and oil chamber. However, e-cigarettes, though small, require substantial technological innovation and research and development capabilities to support many components.
For example, the atomization technology and chip technology that many small domestic brands overlook. A small chip not only directly determines the flavor but also controls the battery and current, ensuring the stability and safety of the e-cigarette. Atomization technology is the foundation of e-cigarettes, directly determining the atomization capacity and resolution, which is what we often refer to as flavor experience.
It is understood that VOOPOO has made significant investments in atomization and chip technology. For instance, the industry-first MAAT atomization system with central airflow innovation allows for more thorough atomization of e-liquid, making it one of the most sought-after atomization systems among vape enthusiasts worldwide. In terms of chips, VOOPOO has established a global strategic partnership with GENE chips and jointly developed a series of exclusive high-end chips. In 2017, the GENE FAN flagship chip, developed by VOOPOO over three years, set a world record for ignition speed at 0.025 seconds when applied to the DRAG series products.
Unlike the common product development strategies for small pod products on the market, VOOPOO has specifically developed a flagship GENE.Pod dedicated chip for pod-based and disposable products, focusing on smooth flavor and intelligent cold start for a fully satisfying vapor experience from the first puff, which is expected to bring refreshing changes to the industry and consumers. In addition to mastering core technologies in e-cigarette atomization and chips, VOOPOO has also made significant achievements in battery, e-liquid, and industrial design: introducing resin patch technology into the e-cigarette industry for the first time, intelligent cold start technology, and a new generation of nicotine salt technology independently developed and introduced from overseas.
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The series of new pod products launched by VOOPOO includes the 7mm ultra-thin Alpha Zip Pod, a pod-based product, and the droplet-shaped 'Run' disposable pod, all based on the core technologies mastered and innovated. In addition to being available on e-commerce platforms like Tmall and JD, VOOPOO has also entered tens of thousands of offline channels nationwide.
This brand, which dominates the overseas large vapor e-cigarette market, is strategically adjusting its product layout and marketing strategies to fully shape its brand image in the domestic market, which will significantly influence the future landscape of the e-cigarette market.
National standards are coming, what does the future hold?
The mandatory national standard for 'E-cigarettes' will be released within the year. The chaotic situation of 'no product standards, no quality supervision, no safety assessment' is expected to come to an end. The VOOPOO team has stated that the chaotic phenomena of the wild growth of the domestic e-cigarette market will end with the introduction of national standards. More than 90% of substandard, low-quality, and non-R&D capable small and medium enterprises will be eliminated, while companies with R&D capabilities and standardized production will survive. The domestic e-cigarette market will gradually enter an orderly track, and this path requires not only the constraints of national policy supervision and guidance from industry-related associations but also the emergence of a batch of companies like VOOPOO that possess R&D and quality control capabilities and take on corresponding responsibilities towards society and users. The future development of the domestic market is worth exploring together by e-cigarette companies.
Castle in the air or grounded?
Currently, most emerging brands are using internet marketing strategies to break through the so-called market demand. However, e-cigarettes are ultimately an evolution of the traditional tobacco industry and not a fleeting hype that can sustain itself. Only by genuinely focusing on technology and product innovation, and taking responsibility towards consumers and society, can sustainable brand appeal be created.
Thus, as a vice-chairman unit of the Electronic Cigarette Industry Committee of the China Electronic Commerce Association, the founding team of VOOPOO has expressed its belief that 'technological innovation can bring a better life to humanity, and the source of innovation is love and responsibility.'
From its inception, VOOPOO has established a vision of 'becoming a high-tech enterprise rooted in love, pursuing innovation, and only doing meaningful things for human society.' Just as the VOOPOO brand logo symbolizes 'infinity', the concepts of 'innovation and health' are integrated into every aspect of product development and marketing promotion, continuously pursuing technological innovation, allowing VOOPOO to rapidly grow into a leading overseas brand. According to a user rating from a reputable UK e-cigarette media outlet, the VOOPOO DRAG series products received 19.48% of the votes, ranking first globally.
Refusing to be a 'speaker', becoming a 'practitioner'
Establishing the correct brand philosophy is just one of the basic elements for e-cigarette companies to differentiate their brand positioning. Truly mastering core technology and possessing product development and innovation capabilities are fundamental to establishing a foothold. The current chaos in the domestic e-cigarette market can be attributed to the widespread perception of 'low barriers to entry': both the public and aspiring entrepreneurs believe that e-cigarettes have a simple structure, and that they can produce them by simply finding a factory to assemble the shell, battery, and oil chamber. However, e-cigarettes, though small, require substantial technological innovation and research and development capabilities to support many components.
For example, the atomization technology and chip technology that many small domestic brands overlook. A small chip not only directly determines the flavor but also controls the battery and current, ensuring the stability and safety of the e-cigarette. Atomization technology is the foundation of e-cigarettes, directly determining the atomization capacity and resolution, which is what we often refer to as flavor experience.
It is understood that VOOPOO has made significant investments in atomization and chip technology. For instance, the industry-first MAAT atomization system with central airflow innovation allows for more thorough atomization of e-liquid, making it one of the most sought-after atomization systems among vape enthusiasts worldwide. In terms of chips, VOOPOO has established a global strategic partnership with GENE chips and jointly developed a series of exclusive high-end chips. In 2017, the GENE FAN flagship chip, developed by VOOPOO over three years, set a world record for ignition speed at 0.025 seconds when applied to the DRAG series products.
Unlike the common product development strategies for small pod products on the market, VOOPOO has specifically developed a flagship GENE.Pod dedicated chip for pod-based and disposable products, focusing on smooth flavor and intelligent cold start for a fully satisfying vapor experience from the first puff, which is expected to bring refreshing changes to the industry and consumers. In addition to mastering core technologies in e-cigarette atomization and chips, VOOPOO has also made significant achievements in battery, e-liquid, and industrial design: introducing resin patch technology into the e-cigarette industry for the first time, intelligent cold start technology, and a new generation of nicotine salt technology independently developed and introduced from overseas.
#p#分页标题#e#The series of new pod products launched by VOOPOO includes the 7mm ultra-thin Alpha Zip Pod, a pod-based product, and the droplet-shaped 'Run' disposable pod, all based on the core technologies mastered and innovated. In addition to being available on e-commerce platforms like Tmall and JD, VOOPOO has also entered tens of thousands of offline channels nationwide.
This brand, which dominates the overseas large vapor e-cigarette market, is strategically adjusting its product layout and marketing strategies to fully shape its brand image in the domestic market, which will significantly influence the future landscape of the e-cigarette market.
National standards are coming, what does the future hold?
The mandatory national standard for 'E-cigarettes' will be released within the year. The chaotic situation of 'no product standards, no quality supervision, no safety assessment' is expected to come to an end. The VOOPOO team has stated that the chaotic phenomena of the wild growth of the domestic e-cigarette market will end with the introduction of national standards. More than 90% of substandard, low-quality, and non-R&D capable small and medium enterprises will be eliminated, while companies with R&D capabilities and standardized production will survive. The domestic e-cigarette market will gradually enter an orderly track, and this path requires not only the constraints of national policy supervision and guidance from industry-related associations but also the emergence of a batch of companies like VOOPOO that possess R&D and quality control capabilities and take on corresponding responsibilities towards society and users. The future development of the domestic market is worth exploring together by e-cigarette companies.
