SnowPlus Speeds Up Channel Expansion With Social Retail

On August 19, the leading domestic electronic cigarette brand SnowPlus held a "New Retail Forum" at the Sheraton Hotel in Shenzhen, attended by hundreds of new retail experts, industry guests, and practitioners. The SnowPlus brand announced on-site that it will focus on product development, market expansion, and brand building, while linking multiple online and offline channels to explore new social retail models in the electronic cigarette industry and jointly develop new market opportunities with partners nationwide.
 

Since 2019, the domestic electronic cigarette market has shown rapid development, with several brands entering the public eye with the support of capital. National policies have also released specific regulatory signals for the electronic cigarette industry, leading to unprecedented rapid growth. In this industry context, electronic cigarette companies have entered a stage where they are simultaneously advancing in product development, channel layout, and brand promotion.

As the biggest dark horse in the electronic cigarette industry this year, since the official launch of the SnowPlus brand, it has conducted meticulous market planning and product layout. Under a matrix layout, the SnowPlus brand has achieved geometric growth in monthly sales from tens of thousands to 800,000 sets within just four months of its launch, becoming a leading enterprise in the industry.

It is reported that in terms of market layout, SnowPlus is seizing multiple online entry points such as Tmall, JD.com, and Youzan, while also bringing in executives from domestic and international fast-moving consumer goods giants like Mars Wrigley, Heineken, Coca-Cola, and Snow Beer to build a sales system. According to the latest public data, as of July, the SnowPlus brand has completed coverage in 100 cities nationwide, signed over 150 distributors, and entered more than 20,000 retail stores, covering various offline channels such as large supermarkets, chain convenience stores, tobacco shops, restaurants, KTVs, and cafes.

At this forum, SnowPlus announced that it will explore another traffic entry point by introducing social new retail channels, bringing the industry momentum generated by social interactions into the electronic cigarette field. SnowPlus's Chief Executive Officer of Social New Retail, Xie Xinrong, stated, "SnowPlus will better explore lower-tier channels through social new retail, effectively shortening the connection between products and consumers, and better empowering our partners."
 

As a new retail model, social retail has unique advantages such as experiential purchasing, user-initiated sharing, and rich sales scenarios, where users are both buyers and recommenders. The development of social new retail saves a lot of marketing steps and promotional costs compared to traditional methods, helping companies reduce marketing expenses. By introducing this new retail model, SnowPlus aims to bring another round of user growth through social traffic investment, while enhancing user loyalty to products and creating sustained purchasing power.

It is reported that in addition to channel and marketing innovations, SnowPlus will also introduce innovative explorations at the product level into the electronic cigarette industry. Following the release of non-nicotine electronic coffee products in July, it launched the industry's first invisible smoke electronic cigarette earlier this month, eliminating visible "secondhand smoke." This breakthrough not only indicates a shift in global electronic cigarette consumption trends but also marks SnowPlus's push for technological innovation to lead the aerosol technology industry into the "non-intrusive era."

SnowPlus officials stated that they will continue to broaden the electronic cigarette track, expecting that by the end of 2019, SnowPlus will become the top seller in the aerosol technology industry in China and rank among the top tier in the global aerosol technology field. In the future, it is foreseeable that the leading electronic cigarette camp represented by SnowPlus will lead more product and concept innovations in the industry.