Shangbeikou, a Fast-Rising Vaping Brand

when he heard“Shangbeikou is an e-cigarette brand founded in Wuhan and doesn't quite believe it. Because when the smog was booming, although there were hundreds of e-cigarette physical stores in Wuhan, specialized e-cigarette brands, even global brands, were rarely heard of in Wuhan.

Shenzhen is the global production base of e-cigarettes. E-cigarette brands are generally established in Shenzhen. The entire industrial chain has been formed here, with complete supporting facilities and convenient research and development, production and sales. With the rise of Xiaoyan, many Internet entrepreneurs have joined in and created many e-cigarette brands in Beijing, but Shenzhen is still the core.

Later, after understanding,“Shangbeikou is indeed a brand established in Wuhan. Although it has an office in Shenzhen, and its supply chain management team and product research and development team are located in Shenzhen, its headquarters is located in Wuhan and is affiliated to Wuhan City Nicaro Technology Co., Ltd.
 

Nicaro Technology was officially founded onIn 2019, it was reported that at the end of 2018, it had successfully obtained 5 million angel rounds of financing and began to officially enter the e-cigarette industry. The main product is consumer-grade electronic atomizers. The team has successfully developed small cigarette products Shangbeikou, which has been deeply loved by the public since it was launched.

Its core team is composed of professionals in multiple fields, such as Wang Bo, a senior specialist who is well versed in operational logic. His team has accumulated offline expertise. There are 150,000 small B-end merchants and online e-commerce channels in 16 provinces, with a team of more than 100 people.

“The appearance of the new product at Shangbeikou is as small and fashionable as a lighter. It is plug-and-play between the body and the cigarette bomb, and there is no need to add oil to replace the bomb in 1 second. Each cigarette bomb is equivalent to two and a half packs of cigarettes and can smoke about 650 puffs.

At present, the cost performance is extremely high. To enhance the user experience,“Shangbeikou controls the nicotine salt content in tobacco oil to a healthier range, and each sip highly restores the throat feeling of real smoke.

In terms of cigarette holder design,“Shangbei Exit adopts a more ergonomically curved design to delight the entrance experience.” At the same time, in terms of the design of the tobacco rod, it is perfectly possible to charge for half an hour and battery life for a whole day.“” It solves the problem that smokers suddenly run out of food due to lack of electricity.“”“”

Founder Wang Bo said that“Our fourth-generation micron honeycomb ceramic atomizer technology not only eliminates the risk of potential fine dust particles being inhaled into the lungs, but also ensures that cigarette oil is atomized more finely at constant temperature, retains fragrance molecules to the greatest extent, and successfully restores the original flavor of tobacco, mint, mung bean, blueberry mint and oolong. rdquo;

 see“The repurchase rate of Shangbeikou products is quite high. Statistics show that the repurchase rate of this product has reached 30% since the company's establishment.

Based on the pursuit of quality, Shangbeikou has also chosen high-quality materials regardless of cost to improve product safety. The cigarette bomb is made of baby nipple grade antibacterial material and meets U.S. food container standards.

Regarding channels,“Shangbeikou 's products will simultaneously establish relevant channels around BC terminals, online e-commerce, micro-business channels, night markets, etc., and will also start to deploy overseas markets. Current product users come from all over the world.

Wang Bo, founder of Nicaro, said“Even though the e-cigarette industry is in the stage of a thousand regiments battle at this stage, Shangbeikou e-cigarettes still have the opportunity to gain a certain market share. rdquo;