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Suorin Enters Strongly, Chinese Brand Name Is "Shuoyun"

Suorin is making a strong push into China’s vaping market under its Chinese name, Shuoyun. Known for pioneering integrated open-system devices, the brand has ranked among top U.S. sellers for years.
It is understood that Suorin will fully expand into the domestic e-cigarette market this year, and a dedicated team is already responsible for domestic market-related affairs. Suorin's Chinese name is "Shuoyun."

Suorin e-cigarettes are pioneers of open-system integrated e-cigarettes and have ranked among the top three in sales of the "small cigarette" category in the U.S. e-cigarette market for several consecutive years. Currently, Suorin products are available in over 90 countries and regions worldwide, including the United States, EU member states, the United Kingdom, and Russia. Cumulative sales of devices have exceeded 10 million units; in 2018 alone, sales reached 800 million yuan, creating a dominant consumer presence.

Suorin Shuoyun is fully planning to enter the domestic market this year, with strategies for both online and offline efforts, channel innovation, and cross-industry operations, making a strong push into: 1. City experience stores; 2. Tobacco and alcohol physical stores; 3. 3C electronics markets; 4. Trendy product stores; 5. VIP lounges at airports, high-speed rail, and train stations; 6. Duty-free shops; 7. Banks, automotive 4S stores (gifts), and other consumption scenarios.

According to reports, Suorin Shuoyun also plans to establish display experience stores in core business districts of first-tier cities as regional marketing centers, penetrating convenience stores, vending machines, shared power banks, bars, and nightclubs as strong consumption scenario channels. For the domestic market, Suorin Shuoyun's focus is very precise.

Suorin Shuoyun will exhibit at the 2019 Shenzhen International E-Cigarette Exhibition from August 28 to 31. Let's wait and see!
H
HNB Editorial Team

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