New Smoking Alternative Brand WINTEL Raises 10 Million Yuan in Angel Funding

36 Krypton learned that the new cigarette brand "WININTEL"(Guangdong Kirin Technology) has received angel round investment from investors in Apple's supply chain system, with an amount of approximately 10 million yuan.This round of financing will be mainly used for manufacturing system construction, R & D technology upgrading and team talent expansion.

WINTER was founded in 2018. The founding team comes from well-known FMCG brands or electronic products companies such as Huawei, Procter and Gamble (P G), and Motorola. Founder and CPO Zhang Jianwei was once one of the core members of the top five American brands SuORIN, and began to enter the e-cigarette industry in 2014, engaged in the research and development of related technologies and products.

Zhang Jianwei believes that with the continuous advancement of atomization technology, e-cigarettes should develop in the direction of simulating the feeling of real cigarettes, while WINTER aims to improve its shape, structure, feel, lip feel, taste, function, convenience, and Sharing eight aspects to transform and upgrade traditional small cigarettes to bring the product closer to the usage habits of traditional smokers.

Wintel has established R & D and manufacturing bases in Shenzhen and Dongguan. After two years of development, it has applied for a number of global patents. On July 8 this year, it launched the Wintel Flavor Bar electronic atomizing cigarette.As the first product series of WININTEL, the Flavor Bar electronic atomizer is equipped with disposable and replaceable oil tanks.

The characteristic of this product is that the cigarette holder part is made of a material similar to that of a cigarette filter.Zhang Jianwei said that the team tried a variety of raw materials including plastic, paper, etc. in the early stage, and finally developed this cigarette holder product, which made its taste close to the hardness and lip feel of a real cigarette holder, more in line with traditional smokers. preference.
 

In terms of marketing network laying, WININTEL combines offline channels and online e-commerce platforms to conduct cooperation and agency investment promotion in the China market by regions;In terms of overseas markets, Wintel will begin to distribute goods in the near future through the network of channel merchants accumulated in the United States;In Southeast Asia, Europe, America, the Middle East and other regions, many channel operators have also reached cooperation agreements with Wintel to distribute their products to all parts of the world in the future.

At the same time, in terms of brand promotion, Wintel will focus on online promotion and community promotion. By covering domestic and foreign mainstream media and holding a series of fan circle themed activities, the theme will be to promote new ways of healthy living, and provide products to smokers at different stages of smoking.

As of now, the number of orders for WINTEL disposable and replaceable fuel tank flavor stick electronic aerosolized cigarettes has reached 100,000 units.According to the data provided by the team, the production and sales of WININTEL electronic aerosol cigarettes are expected to continue to grow rapidly in the future, and it is expected to reach the monthly sales target of 1 million units by the end of 2019.