FLOW Teams Up with an EDM Producer for Cross-Industry Marketing

As early as early March this year, FLOW officially announced a ticket giveaway for Liang Huan's concert through their official Weibo account, achieving nearly a million exposures. In March, during Liang Huan's live broadcast on Huya, the product packaging, logo, and the voice of founder Zhu Xiaomu garnered tens of thousands of viewers' attention and enthusiastic discussions.

At Liang Huan's concert in Beijing, dozens of KOLs spontaneously created significant exposure on Weibo, cheering for Liang Huan's performance and FLOW. The Weibo topic #Just FLOW# also sparked heated discussions. On the night of the event, FLOW reached nearly 26 million fans, with nearly 2,000 shares and over 1,300 comments in interactions.
 

It is understood that at the event, FLOW staff also interacted with users on-site, allowing them to fully understand and experience the FLOW vaping device brand. Additionally, there were multiple lucky draw sessions providing unexpected benefits to users.

In fact, this is not the only electronic cigarette brand engaging in cross-industry marketing; previously, wel (Whale Light) collaborated with the game "Fantasy Westward Journey" for marketing, while Longwu (Gippro) partnered with Batman for product promotion. It is evident that simply developing good products is not enough; a solid marketing plan is essential for the public to recognize and engage with the product, and we hope that good vaping products will yield good results.