Al Fakher Launches Nicotine Pouch Series

Al Fakher officially enters the nicotine pouch market with eight new products now available on Hookah.com. The company previously announced plans to launch a new line of tobacco-free products at the Total Products Expo held in March, expanding its core hookah business into the rapidly growing modern oral tobacco category. This nicotine pouch series features four flavors inspired by the brand's traditional offerings—Frosty Apple, Spearmint, Mango, and Wintergreen—available in 4 mg and 8 mg nicotine concentrations, with each can priced at $5.99.


Al Fakher stated that this move allows the company to tap into a segment of the market that is growing at an annual rate of approximately 30%, while precisely reaching consumers familiar with its flavor product line, especially those associated with hookah culture.