JTI Quarterly Revenue Rises 15%
Japan Tobacco Inc. reports Q1 revenue for FY2026 at 924 billion yen (approximately $5.9 billion), a year-on-year increase.
Japan Tobacco Inc. reports Q1 revenue for FY2026 at 924 billion yen (approximately $5.9 billion), a year-on-year increase of 15.2%; operating profit rose 24.7% to 304.6 billion yen (approximately $1.9 billion). This growth is primarily attributed to product price adjustments, favorable exchange rates, and strong growth in reduced-risk products (RRP).

Revenue from reduced-risk products (RRP) grew by 63.8% to 43.5 billion yen (approximately $278 million), with shipment volume increasing by 44.2% to 4.3 billion sticks, primarily driven by the continued expansion of its Ploom heated tobacco platform across 25 markets. Traditional cigarette sales remained relatively stable at 131.3 billion sticks, with growth in global flagship brands offsetting declines in some regions; meanwhile, Japan Tobacco reported market share growth in over 45 countries.
The company maintains its full-year performance forecast, predicting revenue of 3.697 trillion yen (approximately $23.7 billion) and operating profit of 921 billion yen (approximately $5.9 billion). The company stated it will continue to invest in next-generation products while maintaining stable performance in its traditional cigarette business.



