IQOS ILUMA i Debuts in Electric Purple: Philip Morris Announces New Standard Color
Philip Morris International (PMI) launches a new color scheme for IQOS ILUMA i series electric purple and adjusts its product line layout
Philip Morris International (PMI) announced that its IQOS ILUMA i series of heated non-burning products will use electric purple as a new standard color scheme. This color update aims to strengthen brand visual identity while optimizing product line structure.
Sales channels and price strategies
The new color matching equipment will be first sold through IQOS online brand stores and offline IQOS stores, and will gradually expand to convenience stores and traditional tobacco retailers. Retail prices remain unchanged as follows:
- IQOS ILUMA i PRIME: 9,980 yen (approximately US$65)
- IQOS ILUMA i: 6,980 yen (approximately US$45)
- IQOS ILUMA i ONE: 3,980 yen (approximately US$26)
Product line adjustment: Eliminate old models and focus on new colors
As part of its color update plan, PMI will gradually discontinue production of some old color combinations:
- Aspen Green by IQOS ILUMA i PRIME
- Vivid Terracotta by IQOS ILUMA i
Electric purple will completely replace the above color matching and become the new standard color for the IQOS ILUMA i series. This adjustment reflects PMI's continued response to consumer preferences and market trends, and aims to enhance product appeal through differentiated design.
