JT Launches ‘Violet Dusk’ Colorway for Ploom AURA
JT Japan Tobacco yesterday (January 13) released the fourth colorway in the Ploom AURA limited-color series, Violet Dusk. The series previously introduced Amber Mist, Royal Bronze and Aqua Green. About Violet Dusk, JT said the deep tones evoke night scene
JT Japan Tobacco yesterday (January 13) unveiled the fourth color in its limited-edition Ploom AURA color collection: “Violet Dusk.” The series previously introduced three colorways: “Amber Haze,” “Royal Bronze,” and “Aqua Green.”
Regarding the “Violet Dusk” colorway, JT said: “The deep color evokes the nighttime cityscape, while the striking patterned panel creates a mysterious atmosphere and a distinctive character. It embodies a desire to fully immerse yourself in the present, enjoy the night in your own way, and encourages you to experience life with intention.”
The product is available in limited pre-sale quantities through the CLUB JT online store in Japan and Ploom Shop, priced at 2,980 yen (about US$18.77). Sales will also begin at convenience stores and select tobacco retailers starting January 20.
