Japan Tobacco Launches IQOS iluma SELETTI Limited Edition
Philip Morris’ latest heated tobacco product, IQOS iluma i, now has a limited edition! It is called the SELETTI model. The previous Minera model sold out immediately after launch, and this time the official website also shows all models sold out. The Sele
A limited edition of Philip Morris’ latest heated tobacco product, the “IQOS iluma i,” has been released. It is known as the “SELETTI” edition.
The previous “Minera model” sold out immediately after launch, and this time all models have also sold out on the official website.
The “Seletti model” was released on August 6, 2025, and sold out online within just one day, making it even more popular than the earlier Minera model.
Both the Prime and iluma i are priced 1,000 yen higher than the standard versions. The IQOS iluma i Prime Seletti is priced at 9,980 yen (tax included), the IQOS iluma i Seletti at 7,980 yen (tax included), while the IQOS iluma i One Seletti is priced at 3,980 yen (tax included), the same as the standard version.
