Japan launches SENTIA tobacco sticks for IQOS ILUMA
On April 4, new SENTIA flavors for ILUMA went on sale. SENTIA is an updated version of HEETS, one of IQOS’s most popular brands, designed specifically for ILUMA devices. Its advantage is value for money: in Japan, SENTIA is priced at 530 yen, while TEREA
On April 4, the new flavor line under Iluma’s dedicated brand SENTIA officially launched. SENTIA is an updated version of HEETS, IQOS’s most popular brand, and is specially designed for use with ILUMA devices. Its main advantage is better value for money: in Japan, SENTIA is priced at 530 yen, while TEREA is priced at 580 yen.
The SENTIA series is already available in convenience stores across Japan, with a total of 6 flavors. IQOS originally planned to launch the sixth-generation ILUMA and SENTIA tobacco sticks in Russia on March 25, but due to the conflict between Russia and Ukraine, the March 25 release has been temporarily postponed.
